A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

How To Create A Kick Ass Print Ad

May 6, 2018 at 2:44 pm, by Edward | No Comments | Tags: ,, | Category: Strategy

Creativity without strategy is called art.  Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix.  The goal is to generate attention of and interest in learning more about a location as a place to live or do business.  Most of the ads I […]

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4 Principles For Online Marketing

April 15, 2018 at 4:56 pm, by Edward | No Comments | Tags: ,,,,, | Category: Promotion

Online marketing can be very confusing.  In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales).  But, there are four principles you can use to help guide your decisions in the online communication space.

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Campaign Deployment Advice

April 11, 2018 at 1:29 pm, by Edward | No Comments | Tags: ,,,,,, | Category: Promotion

Creative without strategy is called art.  Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task.   Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]

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Civic Illiteracy Threatens The America Dream

March 8, 2018 at 3:14 pm, by Edward | 2 Comments | Tags: ,, | Category: Leadership, Strategy

The American Dream is personal, not public or institutional, in its execution. Attributed to Michael F. Ford It is frustrating to read articles in which the author misrepresents the American Dream.  It is equally frustrating to listen to politicians who refer to the American Dream in speeches, but have no clue what it really is. […]

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Understanding The American Dream

March 2, 2018 at 2:48 pm, by Edward | No Comments | Tags: ,, | Category: Leadership

With so much diversity, we have to bond to a common sense of what we’re trying to achieve. You have to understand what the common enterprise is. You have to understand what the common aspiration is. And I think we’ve lost sight of it. Condoleezza Rice   PBS has just released a new production entitled […]

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The American Dream Is Our Nation’s Brand Promise

February 26, 2018 at 9:05 pm, by Edward | 1 Comment | Tags: ,, | Category: Place Brand Building

The American dream is not that every man must be level with every other man. The American dream is that every man must be free to become whatever God intends he should become. Ronald Reagan   Place branding is a strategy many communities, regions, states and even nations are adopting to help attract and retain […]

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Elected Officials Need To Focus More On Enabling The American Dream

January 27, 2018 at 3:11 pm, by Edward | 2 Comments | Tags: ,,, | Category: Leadership, Strategy

“The American Dream is inextricably bound to America’s ideals of freedom, equality, justice, and opportunity for all Americans.  … The American Dream is part of our soul.  Without it, America will lose its vitality.” attributed to Roger Fortin (professor Xavier University) I have been working for a number of years to increase awareness of Xavier […]

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What is branding?

November 30, 2017 at 3:35 pm, by Edward | 8 Comments | Tags: ,,, | Category: Place Brand Building, Strategy

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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Language Of Servant Leaders

October 7, 2017 at 10:08 am, by Edward | No Comments | Tags: ,, | Category: Leadership

The role of a  great leader is not to give greatness to human beings, but to help them extract the greatness they already have inside them. Quote attributed to J. Buchan I have been a fan of the servant leader paradigm since my initial exposure to Stephen Covey early in my career.  Stephen came with […]

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More Tips On Managing Your Boss

July 30, 2017 at 8:21 am, by Edward | No Comments | Tags: ,,,,,,,,,,, | Category: Leadership

Awhile ago I published a post entitled the Secret to Managing Your Boss.  It quickly became one of my most visited posts.  I would guess that is because everybody has challenges in forming a mutually productive relationship with their boss.  Because it was so popular, I decided to expand on that post with some additional advice.

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