A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

What Is Blocking The American Dream In California?

January 5, 2017 at 2:24 pm, by Edward | 1 Comment | Tags: ,,,, | Category: Strategy

Eureka! ; The Golden State Roughly 38.8 million people live in California.   It is the most populous state in the United States. If it were a country, California would be the sixth largest economy in the world. There are 482 cities and towns in California. The majority of these are within one of 5 MSAs […]

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Post Election Insights

December 17, 2016 at 4:56 pm, by Edward | 1 Comment | Tags: ,,, | Category: Measures

THE BEST VISION IS INSIGHT Quote attributed to Malcolm Forbes Periodically, the research team at Xavier University sends me insights into what they are learning about the American Dream .  It is my pleasure to pass them on to you.  These insights come from extra questions asked in the monthly Xavier University ADCI survey.  The […]

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What Really Is The American Dream?

December 15, 2016 at 12:59 pm, by Edward | 8 Comments | Tags: ,,, | Category: Leadership

The American dream is that dream of a land in which life should be richer and fuller for everyone, with opportunity for each according to ability or achievement. Quote Attributed to: James Truslow Adams For months I have been responding to articles and posts that misrepresent the American Dream. I do this because I believe […]

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How To Lead A values-Based Life

November 30, 2016 at 12:14 pm, by Edward | No Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Leadership

When your values are clear to you, making decisions becomes easier. Quote attributed to Roy E. Disney Have you ever been confused on which decision to take when faced with a complicated issue?  We all face situations that challenge our ethics.  We want to do the right thing, but it isn’t always clear what the […]

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2016 Political Insights

October 26, 2016 at 11:28 am, by Edward | No Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Image

Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying wrong remedies. Quote attributed to: Groucho Marx   This month (October 2016) Xavier University asked a series of extra questions on the ADCI survey about the current political atmosphere. The extra questions covered political leaning, where respondents get their news and […]

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Perspective On Place Branding – Malcolm Allan

October 4, 2016 at 1:34 pm, by Edward | No Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Place Brand Building

BRAND AMERICA INTERVIEW – Malcolm Allan Place branding is often a misunderstood strategy.  Many community leaders want to initiate place branding, but end up disappointed when the exercise results in little more than a revised logo and tag line.  In my opinion without a sound understanding of what place branding is, the exercise is doomed from […]

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Educational Differences In Achieving The American Dream

August 29, 2016 at 12:06 pm, by Edward | 1 Comment | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Measures

Unless we make education a priority, an entire generation of Americans could miss out on the American Dream. Quote attributed to: Blanche Lincoln An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American sentiment”. The study is conducted monthly […]

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Impact Of Home Ownership In Achieving The American Dream

August 24, 2016 at 3:26 pm, by Edward | No Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Measures

If I were asked to name the chief benefit of the house, I should say: the house shelters daydreaming, the house protects the dreamer, the house allows one to dream in peace.” Quote attributed to: Gaston Bachelard An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) […]

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