Posts Tagged ‘brand marketing’

Doing Place Branding Effectively

Wednesday, November 7th, 2018

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Community Branding Explained

Saturday, June 9th, 2018

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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How To Create A Kick Ass Print Ad

Sunday, May 6th, 2018

Creativity without strategy is called art.  Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix.  The goal is to generate attention of and interest in learning more about a location as a place to live or do business.  Most of the ads I […]

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How To Lead A values-Based Life

Wednesday, November 30th, 2016

When your values are clear to you, making decisions becomes easier. Quote attributed to Roy E. Disney Have you ever been confused on which decision to take when faced with a complicated issue?  We all face situations that challenge our ethics.  We want to do the right thing, but it isn’t always clear what the […]

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2016 Political Insights

Wednesday, October 26th, 2016

Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying wrong remedies. Quote attributed to: Groucho Marx   This month (October 2016) Xavier University asked a series of extra questions on the ADCI survey about the current political atmosphere. The extra questions covered political leaning, where respondents get their news and […]

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Perspective On Place Branding – Malcolm Allan

Tuesday, October 4th, 2016

BRAND AMERICA INTERVIEW – Malcolm Allan Place branding is often a misunderstood strategy.  Many community leaders want to initiate place branding, but end up disappointed when the exercise results in little more than a revised logo and tag line.  In my opinion without a sound understanding of what place branding is, the exercise is doomed from […]

Add 100’s to Your Town’s Population in 90 Days or Less

Tuesday, September 27th, 2016

Guest Blog Post authored by Allan Hooper This title sounds like a community’s version of a get rich infomercial. However, stay with this for a couple of paragraphs and see if it just might make sense. In the 1970’s and 80’s Morris Massey, a management guru, popularized the idea of motivating people by better understanding […]

Income Level Differences In Achieving the American Dream

Monday, September 5th, 2016

It is more important to grow your income than cut your expenses.  It is more important to grow your spirit than cut your dreams. Quote attributed to: Robert Kiyosaki An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American […]

Educational Differences In Achieving The American Dream

Monday, August 29th, 2016

Unless we make education a priority, an entire generation of Americans could miss out on the American Dream. Quote attributed to: Blanche Lincoln An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American sentiment”. The study is conducted monthly […]

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Impact Of Home Ownership In Achieving The American Dream

Wednesday, August 24th, 2016

If I were asked to name the chief benefit of the house, I should say: the house shelters daydreaming, the house protects the dreamer, the house allows one to dream in peace.” Quote attributed to: Gaston Bachelard An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) […]

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