Posts Tagged ‘brand promise’

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4 Principles For Online Marketing

Sunday, April 15th, 2018

Online marketing can be very confusing.  In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales).  But, there are four principles you can use to help guide your decisions in the online communication space.

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Brand and Branding Defined

Tuesday, March 27th, 2012

“Losers make promises they often break.  Winners make commitments they always keep.” Denis Waitley I have noticed that there has been a lot of discussion on the definition of brand and branding lately in the LinkedIn Groups I frequent. In part, I am not surprised. The advent of tools to help communicate directly with people […]

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Establishing a Brand Promise

Tuesday, March 6th, 2012

A brand is a promise. It sets an expectation of an experience. It answers the question – What’s in it for me? To be effective, the promise must be relevant, competitive and authentic. I’m often asked about how you determine what the right promise is. After all, a product, company or community can promise many […]

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Right Tool For The Right Job

Monday, February 20th, 2012

Situation You contract with a Place Branding Agency to help you determine the best way to position your community with CEOs so you can attract more capital investment opportunities. They recommend you invest in qualitative concept research and develop three positioning statements to evaluate. One concept positions your community as having a highly skilled labor […]

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Articulating Your Brand Promise

Monday, February 6th, 2012

I recently had breakfast with my former Procter & Gamble business unit President, and now good friend. He challenged me to author a piece that explained what great place branding looks like. I decided to take his counsel as motivation for writing this post on the importance of having a clearly written brand promise to […]

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