Posts Tagged ‘branding’

4 Principles For Online Marketing

Sunday, April 15th, 2018

Online marketing can be very confusing.  In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales).  But, there are four principles you can use to help guide your decisions in the online communication space.

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Campaign Deployment Advice

Wednesday, April 11th, 2018

Creative without strategy is called art.  Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task.   Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]

What is branding?

Thursday, November 30th, 2017

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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How To Lead A values-Based Life

Wednesday, November 30th, 2016

When your values are clear to you, making decisions becomes easier. Quote attributed to Roy E. Disney Have you ever been confused on which decision to take when faced with a complicated issue?  We all face situations that challenge our ethics.  We want to do the right thing, but it isn’t always clear what the […]

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2016 Political Insights

Wednesday, October 26th, 2016

Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying wrong remedies. Quote attributed to: Groucho Marx   This month (October 2016) Xavier University asked a series of extra questions on the ADCI survey about the current political atmosphere. The extra questions covered political leaning, where respondents get their news and […]

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Perspective On Place Branding – Malcolm Allan

Tuesday, October 4th, 2016

BRAND AMERICA INTERVIEW – Malcolm Allan Place branding is often a misunderstood strategy.  Many community leaders want to initiate place branding, but end up disappointed when the exercise results in little more than a revised logo and tag line.  In my opinion without a sound understanding of what place branding is, the exercise is doomed from […]

Add 100’s to Your Town’s Population in 90 Days or Less

Tuesday, September 27th, 2016

Guest Blog Post authored by Allan Hooper This title sounds like a community’s version of a get rich infomercial. However, stay with this for a couple of paragraphs and see if it just might make sense. In the 1970’s and 80’s Morris Massey, a management guru, popularized the idea of motivating people by better understanding […]

Income Level Differences In Achieving the American Dream

Monday, September 5th, 2016

It is more important to grow your income than cut your expenses.  It is more important to grow your spirit than cut your dreams. Quote attributed to: Robert Kiyosaki An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American […]

Educational Differences In Achieving The American Dream

Monday, August 29th, 2016

Unless we make education a priority, an entire generation of Americans could miss out on the American Dream. Quote attributed to: Blanche Lincoln An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American sentiment”. The study is conducted monthly […]

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Impact Of Home Ownership In Achieving The American Dream

Wednesday, August 24th, 2016

If I were asked to name the chief benefit of the house, I should say: the house shelters daydreaming, the house protects the dreamer, the house allows one to dream in peace.” Quote attributed to: Gaston Bachelard An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) […]

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