Posts Tagged ‘concept statement’

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Doing Place Branding Effectively

Wednesday, November 7th, 2018

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Concept Development

Thursday, December 22nd, 2011

Concept development is often seen as confusing, but while challenging to implement it really is fairly simple to understand. You can use the process to test the appeal of a potential decision or as a tool to help you uncover a heart and mind opening way to communicate your brand promise. The key is to […]

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