Posts Tagged ‘marketing’

Community Branding Explained

Saturday, June 9th, 2018

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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Campaign Deployment Advice

Wednesday, April 11th, 2018

Creative without strategy is called art.  Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task.   Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]

Impressions of China

Thursday, June 7th, 2012

Strengthening Brand America – Discussion of China as a business location.

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Selling, Marketing and Branding Defined

Monday, April 30th, 2012

When I started exploring place branding, it quickly became evident that the concepts of selling, marketing and branding were often confused and used interchangeably. As a consequence, many communities experienced failed attempts at “branding” when the better solution may have been to focus on developing a more effective selling effort. When I was working at […]

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Successfully Managing The Place Branding Exercise

Sunday, February 26th, 2012

Defining your community’s relevant, competitive and authentic brand promise is hard work. It is a combination of science and art. You have to have a solid process, you have to do the research, and it is a huge help to have a third-party interpret the data without a preexisting bias. Too often, communities decide to […]

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What’s The Latest On Social Media?

Tuesday, January 31st, 2012

Every once in awhile, I jump on Google and try to catch up with the most current perspective on various topics I am tracking. Social media use in economic development is one of those topics. You can read my past posts on this subject by clicking HERE. This post provides you a number of select […]

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Principle Based Decision-Making

Monday, January 23rd, 2012

People Do Not Realize The Importance Of Decisions Until They Make The Wrong One. One of the more important models I have been exposed to is the concept of proactively applying principles to guide decision-making, particularly your most important decisions. From an execution perspective, it is often not as easy as it sounds. But the […]

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Key Steps To Developing A Successful Place Brand

Sunday, January 15th, 2012

This article was originally published by Biz Voice in 2007 as an article in their Expert Series. I thought it might be worth reprising and updating the article to reflect what I have learned in the four years following. Surprisingly, the tenets are pretty timeless and just as true today as when I originally authored them. […]

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Johari Window

Monday, January 2nd, 2012

The Johari Window is a model created by Joeseph Luft and Harry Ingham in 1955. The model has been used to help people become more self-aware. I was first exposed to the Johari Window in a Meyers-Briggs Type Indicator training session. The model is a four-paned “window” that divides personal awareness into four different quadrants: […]

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Who Is Your Target Audience?

Monday, November 14th, 2011

  Typically this question gets a quick knee-jerk response. “We focus on talking to CEOs”, is generally the prevailing answer. But, is that the best answer to the question? I thought it would be helpful to expand on a previous post and share some insights into the CEO target audience for you to consider as you […]

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