Posts Tagged ‘nation brand’

Emotion – The Secret Tool For Economic Development

Sunday, March 6th, 2016

If your community does not have an emotional benefit in your brand promise, you are going to lose. I appreciate that many “old school” economic development professionals will disagree.  Instead of leveraging an emotional benefit, they prefer to focus on traditional quantitative numbers requested in RFPs and cash incentives to succeed.  They will tell you […]

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A Leadership Challenge For You

Wednesday, February 24th, 2016

Our behavior is governed by principles.  Living in harmony with them brings positive consequences; violating them brings negative consequences. Quote attributed to Stephen Covey I recently watched Robert McDonald give testimony to the Senate Veterans’ Affairs Committee regarding the VA’s strategic plan to improve medical service. Bob is now the 8th United States Secretary of Veterans […]

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Tips For Team Managed Projects

Sunday, February 21st, 2016

We are not a team because we work together; we are a team because we respect, trust and care for each other. I got so many great comments on my last post about effective project management. I thought I’d provide some additional perspective you might find helpful. The overarching message is that using teams to […]

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5-E Leadership Model As A Diagnostic Or Planning Tool

Thursday, February 18th, 2016

Leadership is not wielding authority it’s empowering people. Quote attributed to Becky Brodin Leading can be a challenge, whether it is in regard to leading people or leading a project. In some respects leading is like casting with a fly rod. The basics can be learned reasonably fast, but mastery takes a lifetime. It helps […]

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Principle Based Place Branding

Saturday, February 13th, 2016

When you can’t see any daylight between what you believe, what you practice, what you offer, and what you say about yourself.  You are doing what great brands do. When I first got involved in economic development (2005), I wanted to understand how what I learned in my 33-years as a P&G marketer translated into the field […]

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How To Be A Great Coach

Monday, February 8th, 2016

Train people well enough so they can leave. Treat them well enough they don’t want to. Quote attributed to: Richard Branson Okay, so now you a Marketing Manager. This means you are a very strong marketer who now has the responsibility to develop people’s skills. Now is the time to make an even broader impact on your organization.  This is […]

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Proven Tips For A Great Print Advertisment

Sunday, January 31st, 2016

Print advertising is a media used by many brands including place brands. Creating a great print advertising is as much of an art as it is a science.

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Should Company Attraction Be The Focus Of Economic Development?

Wednesday, January 27th, 2016

Dreams are like stars … you may never touch them, but of you follow them they will lead you to your destiny. I first got involved in economic development when (in 2005) Governor Taft asked P&G to help market Ohio to attract capital investment.  Our CEO gave me the opportunity to start a 501 c(3) organization to […]

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American Dream Insights – January 2016

Tuesday, January 19th, 2016

Be curious always. For knowledge will not acquire you; you must acquire it. quote attributed to: Sudie Back EXECUTIVE SUMMARY Xavier University’s American Dream Composite Index™ (ADCI) measures the extent to which people living in the United States achieve the American Dream. The ADCI is based on a random sample of no fewer than 1,000 […]

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Can You Answer These Key Strategic Questions For 2016

Thursday, January 7th, 2016

How ever beautiful the strategy, you should occasionally look at the results. Sir Winston Churchill Every New Year should bring about a renewed look at your community’s development strategies. It is a time for taking two steps back, assessing tactical progress made and retesting both the wisdom and sustainability of the strategies driving your organization’s […]

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