Posts Tagged ‘place branding’

Doing Place Branding Effectively

Wednesday, November 7th, 2018

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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A Better Way For Communities To Do Strategic Planning

Friday, October 19th, 2018

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

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Missed Opportunity

Wednesday, June 13th, 2018

Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr.   Life is full of missed opportunities.  I remember in 1980 when Apple sold for $22/share in its initial public offering.  If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today.  A lot […]

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Community Branding Explained

Saturday, June 9th, 2018

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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The American Dream Is Our Nation’s Brand Promise

Monday, February 26th, 2018

The American dream is not that every man must be level with every other man. The American dream is that every man must be free to become whatever God intends he should become. Ronald Reagan   Place branding is a strategy many communities, regions, states and even nations are adopting to help attract and retain […]

What is branding?

Thursday, November 30th, 2017

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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Place Branding Consultant Short List

Monday, August 19th, 2013

CONSIDERING A COMMUNITY BRANDING EXERCISE? I give presentations across the U.S. on the use of place branding as a strategy for economic development.  There is a great interest within the profession about how to differentiate communities for the purpose of both capital and skilled labor attraction.  There is also a lot of confusion and misinformation […]

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Measuring Elected Official Accountability

Sunday, August 18th, 2013

“People are going to ask themselves, ‘How do I feel about my life?’ If they feel good, they’ll vote for me.  If they do not, they will not.”  … Ohio Governor John Kasich The Cincinnati Enquirer, 18 August 2013 edition, ran a story about Governor Kasich’s Administration.  The above quote caught my eye, because I […]

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How Does The Economic Development Profession Increase Its Relevance?

Monday, August 12th, 2013

“Don’t Confuse Activity With Performance” – John Wooden The Albuquerque Business First ran an article about the 2013 Rural Forum entitled “New Mexicans Have High Hopes About Achieving The American Dream”.  It shares perspective on Xavier University’s American Dream Composite Index.  New Mexico is ranked #2 nationally, and with some work to close the performance […]

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Resources To Make You A More Effective ED Professional

Sunday, August 11th, 2013

“We are not what we know but what we are willing to learn. ”  Mary Catherine Bateson This week I found a series of PowerPoint presentations that provide some good insight into city branding.  There are a couple general overviews and several real world case studies. I believe you will find some good information in […]

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