Posts Tagged ‘promotion’
Thursday, December 20th, 2012
This is a guest blog post by David Stephenson. I would like to thank David for taking the time to share his expertise. If you would like to author a guest blog post, simply send me an email with a short description of the topic you’d like to write about. My email address is <firstname.lastname@example.org>. […]
Friday, June 22nd, 2012
Strengthening Brand America – Discussion on self-branding.
Monday, June 18th, 2012
Strengthening Brand America – Discussion on how to deliver effective presentations.
Sunday, May 13th, 2012
One of the challenges in branding is making certain your core promise is consistently communicated across your various target audiences. The downside of having your message go off strategy is that it gets diluted and contributes to the background noise rather than helping build your brand equity. But, if your target audiences have unique needs, […]
Monday, May 7th, 2012
Don’t Blame The Tool For The Mechanic’s Lack Of Skill The blog post I wrote on features versus benefits received a lot of attention, so I followed it up with a little exercise and a reprise of an earlier blog post on assessing advertising. One problem I have observed is that the blame for poor results […]
Thursday, April 26th, 2012
One area many marketers struggle with is translating features into benefits. I recently gave a talk to a group at Shawnee State University in Portsmouth, Ohio and the organizers requested I include some comments on this topic in my presentation. “Features Tell and Benefits Sell.” I learned this easy to remember phrase early in my […]
Sunday, April 22nd, 2012
I have written a number of blog posts on the subject of social media. The general message in all of my writing has been to consider the channel as experimental and invest in it with a “seek to understand what works” mentality. I know many people will push back on my counsel, and have pushed […]
Monday, March 26th, 2012
I have been fascinated with storytelling for a while now. The more I study the subject, the more convinced I am that structure matters and a good template can go a long way to helping you effectively tell your story. Don’t get me wrong; a boring story that is well structured is still a boring […]
Sunday, January 1st, 2012
The model helps you better understand the unwritten rules of success in a corporate environment. It can also be extrapolated to help you understand how to self-brand in a less structured working situation. Understand why you keep getting passed over for that next promotion.
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Thursday, December 22nd, 2011
Concept development is often seen as confusing, but while challenging to implement it really is fairly simple to understand. You can use the process to test the appeal of a potential decision or as a tool to help you uncover a heart and mind opening way to communicate your brand promise. The key is to […]