Posts Tagged ‘promotion’

Personal Branding Is Very Personal

Friday, October 18th, 2019

The latest rage in professional circles is the concept of personal branding.  It is touted as the way to maximize your career performance.   Wikipedia defines personal branding as “The practice of marketing people and their careers as brands.”   The Brand Yourself team describes it as “Establishing and promoting what you stand for.  Your personal brand is the unique combination […]

Developing New Marketing Strategies For 2013

Thursday, December 20th, 2012

This is a guest blog post by David Stephenson.  I would like to thank David for taking the time to share his expertise.  If you would like to author a guest blog post, simply send me an email with a short description of the topic you’d like to write about.  My email address is <eburghard@mac.com>. […]

What do you think of this post?
  • Awesome (1)
  • Interesting (1)
  • Useful (1)
  • Boring (1)
  • Sucks (1)

Keys To Your Professional Success

Friday, June 22nd, 2012

Strengthening Brand America – Discussion on self-branding.

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Making The Case

Monday, June 18th, 2012

Strengthening Brand America – Discussion on how to deliver effective presentations.

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Keeping Your Message Straight

Sunday, May 13th, 2012

One of the challenges in branding is making certain your core promise is consistently communicated across your various target audiences. The downside of having your message go off strategy is that it gets diluted and contributes to the background noise rather than helping build your brand equity. But, if your target audiences have unique needs, […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Evaluating Your Advertisement – How To Tell If Your Advertisement Is Good Or Bad

Monday, May 7th, 2012

Don’t Blame The Tool For The Mechanic’s Lack Of Skill The blog post I wrote on features versus benefits received a lot of attention, so I followed it up with a little exercise and a reprise of an earlier blog post on assessing advertising. One problem I have observed is that the blame for poor results […]

What do you think of this post?
  • Awesome (1)
  • Interesting (1)
  • Useful (1)
  • Boring (1)
  • Sucks (1)

Features Versus Benefits

Thursday, April 26th, 2012

One area many marketers struggle with is translating features into benefits. I recently gave a talk to a group at Shawnee State University in Portsmouth, Ohio and the organizers requested I include some comments on this topic in my presentation. “Features Tell and Benefits Sell.” I learned this easy to remember phrase early in my […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Does The Emperor Have Clothes?

Sunday, April 22nd, 2012

I have written a number of blog posts on the subject of social media. The general message in all of my writing has been to consider the channel as experimental and invest in it with a “seek to understand what works” mentality. I know many people will push back on my counsel, and have pushed […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Tell Your Story Well

Monday, March 26th, 2012

I have been fascinated with storytelling for a while now. The more I study the subject, the more convinced I am that structure matters and a good template can go a long way to helping you effectively tell your story. Don’t get me wrong; a boring story that is well structured is still a boring […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

2 Comments

Category Promotion | Tags: Tags: , , ,

The P.I.E. Model

Sunday, January 1st, 2012

The model helps you better understand the unwritten rules of success in a corporate environment. It can also be extrapolated to help you understand how to self-brand in a less structured working situation. Understand why you keep getting passed over for that next promotion.

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (2)
  • Boring (0)
  • Sucks (0)
SBA Blog