Posts Tagged ‘Selling’

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Community Branding Explained

Saturday, June 9th, 2018

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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Presentation Tips

Thursday, April 26th, 2012

It is hard to be an excellent marketer if you have trouble presenting your thinking. After all, ideas are our product and the presentation is our packaging. You want your brilliant idea to be delivered in an equally brilliant package. So, how do you deliver a great presentation each and every time you are required […]

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Category Leadership | Tags: Tags: , , ,

Overcoming Benefit Barriers

Sunday, December 18th, 2011

I was recently asked by a colleague to weigh in with my thoughts on a conversation in the LinkedIn ED 2.0 Group talking about the importance of selling skills in the economic development profession. I was happy to do so, because understanding how to sell effectively in any industry is a key to success. I […]

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