Posts Tagged ‘startegy’

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Cost Effective Growth

Tuesday, April 10th, 2012

  One of the challenges in managing brands is to find the right balance between investing in developing the asset and delivering a positive return. It doesn’t matter if we are talking about a product, corporation or community. The tactical choices may be different, but the challenge is the same. Profit or Growth? is a […]

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Gap Analysis

Tuesday, January 17th, 2012

A leader’s job is to look into the future and to see the place not as it is … but as it can become. Gap Analysis is an assessment tool to help a place (community, region, state) compare its current economic success with its future potential. The summary document prepared for a Gap Analysis also […]

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