Posts Tagged ‘strategic planning’

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Preparation Is Key To Successful Branding

Sunday, September 23rd, 2018

To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These documents […]

Cost Effective Growth

Tuesday, April 10th, 2012

  One of the challenges in managing brands is to find the right balance between investing in developing the asset and delivering a positive return. It doesn’t matter if we are talking about a product, corporation or community. The tactical choices may be different, but the challenge is the same. Profit or Growth? is a […]

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New eBook On Strategic Planning

Friday, March 23rd, 2012

One of the biggest challenges for public and private sector community leaders is to ensure residents enjoy sustainable economic prosperity. Some communities are blessed with amazing natural assets making the challenge a little easier to address. Some communities have well developed and highly competitive industry clusters to build from. Whatever the situation, to be successful […]

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Johari Window

Monday, January 2nd, 2012

The Johari Window is a model created by Joeseph Luft and Harry Ingham in 1955. The model has been used to help people become more self-aware. I was first exposed to the Johari Window in a Meyers-Briggs Type Indicator training session. The model is a four-paned “window” that divides personal awareness into four different quadrants: […]

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