Posts Tagged ‘targeting’

What Are The Challenges Economic Development Should Address?

Tuesday, July 16th, 2013

NEW PRESENTATION IN PROCESS I am in the process of creating a presentation that supports shifting the focus of economic development from year-over-year job growth to enabling residents to better achieve the American Dream.  To help make the case, I have created a module that looks at the driving needs of employers and residents in […]

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Leveraging The Positive Power of Influencers

Monday, July 8th, 2013

INFLUENCER MARKETING How can you extend the reach of your communication effort and tell your community story in a compelling way that helps create a positive buzz?  You leverage the power of influencers.  Influencers are people and organizations that a decision maker trusts and listens to.  Influencers are seen as objective, third party opinion leaders, […]

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Incentives or Community Revitalization? – Interview with Kate Singleton

Sunday, July 7th, 2013

Kate Singleton is the Principle and Director of Planning and Preservation and Downtown Revitalization Services at the CRS Group.  Kate and I are in several LinkedIn Groups together.  I have been consistently impressed with the thoughtfulness of her comments and the depth of her expertise.  I thought it would be interesting to tap into Kate’s […]

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Effective Use of Incentives – Interview With Della Rucker

Monday, July 1st, 2013

I have known Della Rucker for a few years now.  She also lives in the Cincinnati, Ohio area.  What impresses me most about Della is not her depth of expertise built over a remarkable 20+ year career, it is her unbounded enthusiasm and passion for the profession of economic development and the people it serves. […]

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7 Secrets To Making Your Brand Globally Competitive

Sunday, June 30th, 2013

THE SECRETS OF GROWING A GLOBALLY COMPETITIVE BRAND Those of you that have been reading my blog for awhile know I am working with Xavier University on the application of their American Dream Composite Index™ powered by Dunnhumby as a tool to create winning community strategic plans.  Recently, I had the opportunity to meet with […]

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Importance of Workforce – Interview with Colleen LaRose

Tuesday, June 25th, 2013

Building A Skilled Workforce I met Colleen in a LinkedIn Group.  The topic was the importance of workforce in attracting, retaining and expanding company investment.  I was interested in what Colleen was saying because I had heard a compelling presentation from Mark Lautman  a founding director of the Community Economics Lab, a private not-for-profit think tank […]

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Interview – Jerry Szatan

Monday, June 24th, 2013

My first exposure to Jerry Szatan, founder and principle of Szatan & Associates was in a LinkedIn Group.  I was impressed by Jerry’s practical approach to economic development.  I researched his consulting practice and found that Jerry is in a unique position of providing services to both companies looking for a site and communities looking […]

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YouTube As A Place Branding Tool

Tuesday, June 18th, 2013

Place Branding Done Well We are all looking for a cost effective way to promote our communities for business attraction, retention and expansion.  Local economic development budgets have been cut to the bone and non-traditional ways of communicating are being explored with renewed enthusiasm.  But, video seems to continue to be an overlooked medium.  And, […]

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Media Review – Use of Tax Incentives

Monday, June 17th, 2013

Latest Discussions on the Use of Incentives Since Louise Story published her article in the New York Times, the use of incentives in economic development has become a very hot topic. Central to the issue is determining (or assuring) a positive taxpayer return on investment. I have also written several blog posts on the subject. […]

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Branding Lessons From Fly Fishing

Sunday, June 16th, 2013

“I need to make decisions. The perfect cast is like making the right decision, but does that cast always catch the fish? Making a thousand casts off target and slapping the water is a metaphor for making the same mistakes and always getting the same results, which is never the desired one (no fish). Everyone […]

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