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Brand America

White Papers

The purpose of this section is to share papers from leading experts, academicians and students on the topics of 1) place branding and 2) foreign direct investment. Student papers will be reviewed prior to submission and sponsored by a professor in order to be considered for posting.

• Case Study on China
• Place Branding in Practice
• Place Branding: New Tools for Economic Development
• IP, Nation Branding and Economic Development
• Destination Branding: Concept and Measurement
• Brand Awareness
• The Branding Effect

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