Sales



Selling is all about understanding the needs of a specific capital investor and explaining how the Place uniquely meets those needs and is consequently the ideal location choice among a set of possible options. It typically includes identifying and managing leads with the goal of securing and winning a new capital investment.

Place Selling is about converting interest into investment.

Resources

Collaborative Selling (pdf)

Place Sales Planning (pdf)

Consultative Selling (SlideShare)

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