Strengthening Brand America
Bridging the gap between global perception and
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reality through effective place branding.
An investment in knowledge pays the best interest. Quote attributed to: Benjamin Franklin There are a number of ways this website provides to increase your knowledge about place branding. Two of the best are: Read The Expert Interviews Listen To The Podcasts With Economic Development Leaders I encourage you to take advantage of everything available […]
From the Blog
How many times have you been asked to be data driven in your decision making? Often this leads to the collection of a lot of data through market research or observational studies with the hope a pattern will emerge to explain what is happening. In my experience, one of the favorite analytical approaches used by […]
Where is the American Dream Easiest to Achieve?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream may depend on where you live. Xavier University has created a unique and robust statistical measure that quantifies the American Dream. These data form the basis for The Burghard Group’s annual American Dream States and Cities Report. This new Gold Standard designation identifies the few locations where a unique combination of assets, infrastructure, public policies and programs makes it easier for residents to achieve their American Dream.
Do you live in an American Dream State or City?