Strengthening Brand America
Bridging the gap between global perception and
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reality through effective place branding.
An investment in knowledge pays the best interest. Quote attributed to: Benjamin Franklin There are a number of ways this website provides to increase your knowledge about place branding. Two of the best are: Read The Expert Interviews Listen To The Podcasts With Economic Development Leaders I encourage you to take advantage of everything available […]
From the Blog
Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”. In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream. He also raised some important […]
Where is the American Dream Easiest to Achieve?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream may depend on where you live. Xavier University has created a unique and robust statistical measure that quantifies the American Dream. These data form the basis for The Burghard Group’s annual American Dream States and Cities Report. This new Gold Standard designation identifies the few locations where a unique combination of assets, infrastructure, public policies and programs makes it easier for residents to achieve their American Dream.
Do you live in an American Dream State or City?