Search Results for: social media

A Relook At Social Media

Friday, May 17th, 2019

Social media seems to be a “must” for today’s marketers when creating their communication strategy. How should social media be considered and where does it fit into an overall media plan? Do the basic rules of effective communication apply or do you need a new understanding of communication because social media is so unique? This post tackles those questions.

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Social Media Blessing Or Curse?

Wednesday, January 30th, 2019

Place Brand Marketers in economic development organizations and their Agencies are enamored with social media as a low cost way of communicating their place brand promise to relevant target audiences. As a consequence, the use of social media in economic development has increased dramatically. The benefits cited typically by Agencies include: It’s free. Of course, […]

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Bridging The Gap Between Social Media and Economic Development (Infographic)

Wednesday, April 27th, 2016

We do not have a choice on whether we do social media, the question is how well we do it. Quote attributed to: Erik Qualman While we consider social media platforms like Facebook and Twitter to be unique and new, the reality behind it all, is that these websites are merely an evolution of discussion […]

The Musts Of Social Media For Economic Development

Tuesday, August 11th, 2015

Social media, which is essentially the means of using technology to share information and ideas with friends, family, and colleagues, is far from a new phenomenon, yet it continues to rise in popularity and stature. In fact, the rise in social media, from blogs, forums, content-sharing websites, and social networks to online gaming, podcast, business […]

Harnessing The Power Of Social Media

Wednesday, February 12th, 2014

92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service. Paul M. Rand, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business   Have you ever tried to […]

Sensible Approach To Social Media

Monday, May 27th, 2013

“If you do not have great content it does not matter at all how you deliver it.”  Author Unknown I have been thinking and studying about social media for some time now in an attempt to wrap my brain around the most effective way to think about it as a branding channel. It is a […]

How to Improve Your Search Rankings with Social Media

Thursday, August 30th, 2012

Recent changes at Google are making social media essential for most businesses today. Are you happy with the traffic coming to your blog or website? Keeping up-to-date with the changes in search engine optimization – or SEO – will help you use social media to benefit your business. Google Puts the Spotlight on Social Media […]

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Site Selectors Comment on Social Media

Friday, July 6th, 2012

Strengthening Brand America – Site selectors share perspective about social media as a communication channel.

Social Media in Economic Development

Tuesday, June 26th, 2012

Strengthening Brand America – Review of social media use in economic development.

Social Media ROI – Can it be Calculated?

Tuesday, April 17th, 2012

So Frustrating! I have been studying social media for a couple years now and have posted about it before. I continue to struggle with finding successful case studies where the ROI is apparent. In part, I’m sure it is because the measures are not sufficiently robust yet and there is so much experimentation going on […]

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