A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

COVID-19 IMPACT ON THE AMERICAN DREAM

November 21, 2020 at 12:03 pm, by Edward | No Comments | Tags: | Category: Measures, Place Brand Building, Strategy

Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”.  In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream.  He also raised some important […]

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The Real Definition Of Place Branding

October 15, 2020 at 11:38 am, by Edward | 2 Comments | Tags: | Category: Place Brand Building, Strategy

  I thought I’d share this article authored by Simon Anholt who is generally recognized globally as an expert in Nation Branding. The article was published by the City/Nation/Place website. I am sharing because I believe Simon has missed the point of what place branding actually is.  This is a point of difference I have […]

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Can We Achieve The American Dream In a COVID-19 World?

August 1, 2020 at 1:19 pm, by Edward | No Comments | Tags: ,,, | Category: FDI

The Hill decided to address this question in their article “Can we keep the American Dream alive during COVID-19?”. It is an opinion article, and like most opinions needs to be read with a cautious eye. The basic conclusion of the article is “Every American deserves the chance and opportunity to experience the American Dream, […]

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Better Enabling The American Dream

July 27, 2020 at 11:51 am, by Edward | No Comments | Tags: ,,,,,, | Category: FDI

The American Enterprise Institute has published a report titled “The American Dream in 2020: How to Strengthen It”. It is definitely a good read. The report focuses on ways to leverage public policy to create increased economic opportunity. It shares a wide range of ideas, but focuses on local level policies and community initiatives. In […]

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What Students Say About the American Dream

July 19, 2020 at 7:35 am, by Edward | No Comments | Tags: ,,,, | Category: FDI

I was doing some online research into the American Dream to better understand how different demographics perceive it. I have done a reasonable amount of studying the Dream, but find it is always good to proactively seek diverse thoughts on the subject. My passion for continuing to learn about the American Dream stems from my […]

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Searching For The American Dream in a COVID-19 World

July 13, 2020 at 1:54 pm, by Edward | No Comments | Tags: | Category: FDI

My sister recently forwarded me an NPR article written by Claire Harbage titled “Searching For The American Dream On Paradise Road”. It was an article about the work of photographer Eliot Dudik. The article has some great pictures if you enjoy photography. But, I want to focus on Claire’s interpretation of the American Dream. Here […]

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COVID-19 Time To Review Your Strategic Plan

July 10, 2020 at 5:14 pm, by Edward | No Comments | Tags: | Category: FDI

Sometimes the unexpected happens and it has a material impact on the strategic plan your Company is operating against. Failure to do so can be disastrous. When Netflix entered the market they upended the existing pricing model for watching movies. Netflix introduced the monthly price with unlimited access to their portfolio of titles. Blockbuster, the […]

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Leadership In A Post COVID-19 Period

May 8, 2020 at 5:07 pm, by Edward | No Comments | Tags: ,,,, | Category: FDI

As the Nation begins to reopen for business, many Organizations are discovering business as usual is simply not an option.  The threat of a COVID-19 epidemic restart is very real and the safety of both employees and customers is on the mind of every CEO/Owner.  In addition, there are a number of new local, state and federal […]

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Tips For Restarting Your Business Post The COVID-19 Crisis

April 20, 2020 at 1:29 pm, by Ed Burghard | 3 Comments | Tags: ,, | Category: FDI

Your business was on a successful trajectory.  You were hitting all your milestone targets.  You could see your staff becoming increasingly effective and efficient with every passing day.  The financial risk you took to get your business running was looking like a smart decision. One morning, your world was turned completely upside down by something […]

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Personal Branding – Image versus Identity

December 7, 2019 at 2:04 pm, by Ed Burghard | No Comments | Tags: | Category: FDI

Probably the hardest part of any personal branding is the step of completing a 360 degree assessment of your strengths and opportunities. Most people are intimidated by this step and fall not the trap of doing a superficial look in the mirror. In part, it is because they fear their self-perception far exceeds reality and […]

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