A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
The Hill decided to address this question in their article “Can we keep the American Dream alive during COVID-19?”. It is an opinion article, and like most opinions needs to be read with a cautious eye. The basic conclusion of the article is “Every American deserves the chance and opportunity to experience the American Dream, […]
The American Enterprise Institute has published a report titled “The American Dream in 2020: How to Strengthen It”. It is definitely a good read. The report focuses on ways to leverage public policy to create increased economic opportunity. It shares a wide range of ideas, but focuses on local level policies and community initiatives. In […]
I was doing some online research into the American Dream to better understand how different demographics perceive it. I have done a reasonable amount of studying the Dream, but find it is always good to proactively seek diverse thoughts on the subject. My passion for continuing to learn about the American Dream stems from my […]
My sister recently forwarded me an NPR article written by Claire Harbage titled “Searching For The American Dream On Paradise Road”. It was an article about the work of photographer Eliot Dudik. The article has some great pictures if you enjoy photography. But, I want to focus on Claire’s interpretation of the American Dream. Here […]
Sometimes the unexpected happens and it has a material impact on the strategic plan your Company is operating against. Failure to do so can be disastrous. When Netflix entered the market they upended the existing pricing model for watching movies. Netflix introduced the monthly price with unlimited access to their portfolio of titles. Blockbuster, the […]
As the Nation begins to reopen for business, many Organizations are discovering business as usual is simply not an option. The threat of a COVID-19 epidemic restart is very real and the safety of both employees and customers is on the mind of every CEO/Owner. In addition, there are a number of new local, state and federal […]
Your business was on a successful trajectory. You were hitting all your milestone targets. You could see your staff becoming increasingly effective and efficient with every passing day. The financial risk you took to get your business running was looking like a smart decision. One morning, your world was turned completely upside down by something […]
Probably the hardest part of any personal branding is the step of completing a 360 degree assessment of your strengths and opportunities. Most people are intimidated by this step and fall not the trap of doing a superficial look in the mirror. In part, it is because they fear their self-perception far exceeds reality and […]
Tom Peters book “the brand you 50” is a great read. I often find myself revisiting the book for personal inspiration. The concept of the book is to provide guidance on how to transform from an employee to a brand that people want to engage with. Today, I decided to reread the section on values […]
The latest rage in professional circles is the concept of personal branding. It is touted as the way to maximize your career performance. Wikipedia defines personal branding as “The practice of marketing people and their careers as brands.” The Brand Yourself team describes it as “Establishing and promoting what you stand for. Your personal brand is the unique combination […]