A little about the SBA Blog

Ed Burghard The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Building Brands: What Really Matters

September 1, 2022 at 10:49 am, by Edward | Comments Off on Building Brands: What Really Matters | Tags: brand identity,branding,branding definition,branding strategies,marketing | Category: Strategy

Learn how to effectively build brands from a retired P&G branding expert.

Place Branding = Place Making + Place Marketing

August 30, 2021 at 1:01 pm, by Edward | Comments Off on Place Branding = Place Making + Place Marketing | Tags: place branding | Category: Place Brand Building, Strategy

Ever wonder why most place branding efforts fail? The short answer is because they focus exclusively on Place Marketing and ignore the critical role of Place Making. For communities with competitive disadvantages, this is a sure fire recipe for disaster. As one of my former Board members once said – “It’s analogous to putting lipstick […]

Correlation and Causation Explained

March 18, 2021 at 2:59 pm, by Edward | Comments Off on Correlation and Causation Explained | Tags: Statistics | Category: Measures

How many times have you been asked to be data driven in your decision making? Often this leads to the collection of a lot of data through market research or observational studies with the hope a pattern will emerge to explain what is happening. In my experience, one of the favorite analytical approaches used by […]

Brand Building During COVID-19

January 19, 2021 at 2:03 pm, by Edward | Comments Off on Brand Building During COVID-19 | Tags: branding,COVID-19,Leadership,marketing,sales | Category: Strategy

How to think about branding in a pandemic.

COVID-19 IMPACT ON THE AMERICAN DREAM

November 21, 2020 at 12:03 pm, by Edward | Comments Off on COVID-19 IMPACT ON THE AMERICAN DREAM | Tags: | Category: Measures, Place Brand Building, Strategy

Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”. In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream. He also raised some important […]

The Real Definition Of Place Branding

October 15, 2020 at 11:38 am, by Edward | 2 Comments | Tags: | Category: Place Brand Building, Strategy

I thought I’d share this article authored by Simon Anholt who is generally recognized globally as an expert in Nation Branding. The article was published by the City/Nation/Place website. I am sharing because I believe Simon has missed the point of what place branding actually is. This is a point of difference I have […]