It is Important to View Brand America in Global Context

A nation brand is very complex. It is important to understand Brand America from a number of vantage points in order to get a 360-degree look.

Here are a couple different points of view that you may not have considered but might find interesting.

I was intrigued by this look at the world through the lens of natural assets. Brand America remains an important agricultural resource for the world.

It has been suggested that fresh water may become an even more important resource as the world population continues to grow. Here is a map of the world’s fresh water supply. Brand America is in good shape if we remain good stewards of this precious asset.

One of the most interesting resources I found was this website that provides an incredible number of world maps through a variety of different lenses.

Finally, the following link provides a look at the world through a number of important economic lenses.

As an exercise, take time to scan through these different looks at the world. It will help reshape your perspective of Brand America and hopefully give you a better sense for Brand America in a global context.

In branding, a common trap that leads to failure is to adopt a product centric view of the market and fail to fully appreciate the brand in actual market context. Similarly, the risk of seeing Brand America through an American lens instead of appreciating Brand America in the context of a global and integrated economic market can lead to a myopia that will limit Brand America’s global competitiveness for foreign direct investment.

If you have a favorite world map that has impacted your perspective of Brand America, please share it.

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