Monday, July 27th, 2009
Immediate feedback And, the Web provides a tangible platform for users to take action. One of the hidden beauties of the Web is that is tells us almost immediately how effective other, more traditional advertising campaigns are working. The “call to action” for many advertising campaigns is to visit a Web site. So, if […]
Category Place Brand Building, Promotion | Tags:
Monday, July 20th, 2009
Mark Collar is currently a partner at Triathlon Medical Ventures and Chairman of the Ohio Third Frontier Advisory Board. But, for most of our relationship, Mark was President of Procter & Gamble Pharmaceuticals and Personal Health and my line manager. I love Mark’s personal goal – “Make a difference helping good people do important things.” […]
Category Place Brand Building | Tags:
Tuesday, July 14th, 2009
I recently had an opportunity to become acquainted with Don Holbrook. Don is a highly successful economic development professional who specializes in structuring public backed inducement and incentive proposals that facilitate deal closures for capital investment projects. He has worked on over 100 projects to date and has a wealth of practical knowledge. Don is […]
Category Strategy | Tags:
Thursday, July 9th, 2009
The following is a guest blog post from Stuart Mease, Special Projects Coordinator, City of Roanoke Virginia. Stuart has been leveraging both the Internet and social media as an important communication channel in the Roanoke economic development marketing plan. In this blog post, Stuart shares his experience and general observations about interactive tactics. I hope […]
Category Promotion | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
Tuesday, July 7th, 2009
Baldknobbers & Branding In my presentation “Baldknobbers & Branding“, I suggest there are three pillars to a successful place brand – relevance, competitiveness and authenticity. In my experience, most communities do not have a brand promise defined. They position their community based on perceptions of the company’s wants/needs. This tends to create a confusing image […]
Category Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Thursday, July 2nd, 2009
I recently read a summary of the book The Momentum Effect authored by J.C. Larreche. The focus of the book is how to gain momentum, sustain it and then harness it for superior business performance. There are a number of concepts in the book that I felt had meaningful reapplication potential in place branding. It […]
Category Place Brand Building | Tags:
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