Innovative Application of Social Media

Stuart Mease (Virginia) shared a unique social media promotion using Twitter to encourage retweeting an announcement of a special Demo Day and Tech Expo sponsored by The NewVa Corridor Technology Council.

http://thetechnologycouncil.com/expopromo

This is a very well thought through program that should result in a solid response. Here are three things I like about the program.

There is a clear and reasonable action step. If the ask requires too much energy, to much time or too much risk to the individual’s credibility, the probability of follow through is greatly diminished.
There is an inducement for participation. Prizes are a great direct marketing incentive to encourage action. The fact there are multiple prizes increases the individual perception of winning and odds of retweeting.
Piggy back promotion. The copy includes an opportunity to register for future mailings and to read positive news about the location. Even if the reader does not follow-through with a retweet, they are left with a positive impression.

Here a few good links on the subject of retweeting that you may find interesting-

http://bloggingbits.com/the-art-and-science-of-retweeting-for-twitteraholics/

http://mashable.com/2009/04/16/retweet-guide/

http://www.web-strategist.com/blog/2008/11/23/retweet-the-infectious-power-of-the-word-of-mouth/

What do you think of this post?