Innovative Application of Social Media

Stuart Mease (Virginia) shared a unique social media promotion using Twitter to encourage retweeting an announcement of a special Demo Day and Tech Expo sponsored by The NewVa Corridor Technology Council.

http://thetechnologycouncil.com/expopromo

This is a very well thought through program that should result in a solid response. Here are three things I like about the program.

  1. There is a clear and reasonable action step. If the ask requires too much energy, to much time or too much risk to the individual’s credibility, the probability of follow through is greatly diminished.
  2. There is an inducement for participation. Prizes are a great direct marketing incentive to encourage action. The fact there are multiple prizes increases the individual perception of winning and odds of retweeting.
  3. Piggy back promotion. The copy includes an opportunity to register for future mailings and to read positive news about the location. Even if the reader does not follow-through with a retweet, they are left with a positive impression.

Here a few good links on the subject of retweeting that you may find interesting-

http://bloggingbits.com/the-art-and-science-of-retweeting-for-twitteraholics/

http://mashable.com/2009/04/16/retweet-guide/

http://www.web-strategist.com/blog/2008/11/23/retweet-the-infectious-power-of-the-word-of-mouth/

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Category Promotion, Social Media

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3 Comments so far

  1. Brian Siegel

    September 10, 2009

    Ed: Great work, and I love how you have created the perspective of “Place Branding”, as this is a huge segment that ironically is missed.

    I enjoy the innovation around “Strengthening Brand America”, and utilizing your innovating, brand, and marketing experience to be “Place Driven”!

    Initiatives such as this can be assimilated well into areas locally in Cincinnati, utilized to assist organizations such as Cincinnati USA, leveraged in local communities and neighborhood, the City of Cincinnati, or even in Columbus where I am certain you are engaged with to improve “Brand OH!”

    I would be honored to connect with you offline when convenient for you, inspire you to learn more about something you may like to learn from that United Way implemented (see Terry Grundy, Place Matters, and also the Community Building Institute at Xavier University), and connect with folks like Karsten Sommer of Cincinnati USA, Bill Donabedian of 3CDC, Michael Cervay at the City of Cincinnati, and other “Place Driven People” locally in Cincinnati that I feel it’s worth building a relationship with to learn, and discover opportunities. Also, profiling segments, areas, non profits, people, and organizations that create “Beauty Place Brands” are something we should connect on, and I envision a “Best of…” focus around this innovation, and am open to aligning with what is appropriate, makes sense, and fits in a relevant manner in “longitude and latitude” matrix form to collaborate efforts.

    They all are on linkedin, facebook, etc. as we are connected there, so feel free to utilize my network, and I invite you to also connect at these “Brand Places” =

    http://www.siegelinnovations.com
    http://www.heartprints.org
    http://www.siegelinnovations.blogspot.com

    See ya in the blogorama blogosphere, facebook, and linkedin, and thank you for the inspiration!

    Luceat Lux Vestra!
    Brian Siegel

    “We’re as great as we help others become!”

  2. Tosin Ojumu

    October 26, 2009

    Ed,
    I think your blog is very well laid out and readable. I also like how in this article you communicate simple features of a successful Social Media campaign.
    Tosin Ojumu, Great Sites

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