Thursday, September 24th, 2009
A recent survey of economic development professionals conducted by DCI and the IEDC indicates that LinkedIn is seen as the most valuable social media tool in communicating with individuals outside their Region. LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of […]
Category Promotion, Social Media | Tags:
Tuesday, September 22nd, 2009
Everybody is trying to figure out how to leverage social media to help supplement their traditional economic development efforts. Any why not? I read a great Forbes Insights publication entitled “The Rise of the Digital C-Suite” that suggests electronic media is quickly becoming an important communication channel to reach capital investment decision makers. The […]
Category Promotion, Social Media | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
Saturday, September 12th, 2009
USA Today recently ran (August 26, 2009) a story titled “States Knock Heads to Lure Businesses”. The story showcased a new attack campaign designed to encourage business relocation. This approach to place marketing raises several important questions. Does negative promotion work? What might the unintended long-term risks be? Is it a direction that should be […]
Category Image | Tags:
Wednesday, September 9th, 2009
In my last post, I reported that Brand America’s equity declined based upon the Country Brand Index 2008 Report results. I raised the question – How long will America hold the top spot? A newly published report by Financial Times suggests Brand America has already fallen from the top spot globally. No longer is Brand […]
Category Place Brand Building | Tags:
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