Tweeting for Success in Economic Development

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Everybody is trying to figure out how to leverage social media to help supplement their traditional economic development efforts. Any why not? I  read a great Forbes Insights publication entitled “The Rise of the Digital C-Suite” that suggests electronic media is quickly becoming an important communication channel to reach capital investment decision makers.  The key to using electronic media effectively will be to understand how your target audience engages with it.  What channels he/she uses and what kind of information is being sought.  Once you have that insight, then you can create an effective electronic communication plan.

There is a lot of excellent information presented in the Report, but here are a few of the conclusions that made me stop and think.  Hopefully they will do the same for you.

INTERESTING DATA

  • A generational shift is occurring in the C-suite. “Generation PC” is beginning to assume leadership positions in corporate America.
  • The internet is the C-suite’s top information resource.
  • Members of the C-suite search for information themselves versus delegating research to others in their organization.
  • Video and online networks are emerging as C-suite tools.
  • C-suite executives in the Forbes survey indicated they find the internet more valuable than any other information resource (more important even than either personal networks and outside consultants).
  • Search is the #1 activity of C-suite executives when they are online. The prompt to search is often from traditional media suggesting an interesting synergy opportunity for economic development professionals to consider when making communication mix decisions.

Twitter seems to be a tool that is best targeted to younger C-suite executives. In the Forbes survey, more than half of the executives under 40 said they use Twitter.

DISCUSSION

If this audience is a key prime prospect target group for your economic development promotion efforts, I think you will appreciate the following link to a great slide presentation on how to get the best communication value from Twitter. I found it entertaining and educational. I hope you do as well. A member of our Strengthening Brand America community shared it with me and I am now paying it forward with you.

http://www.slideshare.net/kelvinnewman/32-tweeted-twitter-tips

Let me know what you think about the slide presentation and please share a tip or two from your experience in using Twitter for economic development by leaving a comment.

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7 Comments so far

  1. Ian Smith

    September 23, 2009

    In its simplest form, Twitter is an efficient tool to push information to stakeholders of economic development initiatives. By informing or engaging stakeholders via Twitter or Facebook, outlets for communications are expanded with the ultimate goal of receiving feedback and getting buy-in for projects that will foster economic development.

    If interested, there is a recent case study by E&B DATA that highlights the use of Facebook, Twitter and Flickr.

  2. Kimberly Ratcliff

    September 23, 2009

    Glad you liked the slides, Ed. The visuals are entertaining, and the messages are on point. Hope your community enjoys.

  3. john foster

    September 24, 2009

    Must say that it seems like the wild west must have been before data was plentiful enough to inform choices. I am diving in, albeit not with both feet, in an effort to understand the value of this tool and the return on time invested. In many respects faith has a hand in decision to pursue and study or wait until others can demonstrate the value with empiricle evidence.

    Thanks for link, stay in touch and I’ll provide future feedback as we move forward.
    John

  4. Mayor Jack Wilson

    September 24, 2009

    We have found it a truism that today’s tourist may be tomorrow’s business owner. Prescott has been a perennial favorite for retirees and the reasons that attracted them can be exploited to target tourists. The pace of technology is changing exponentially. What worked yesterday will fail today. We have a volunteer group looking at e-Commerce and Social Media as enablers of greater group tourism business. Even though we started with Twitter, Flickr and YouTube, we put together a strategic plan with soft and hard metrics to gauge our progress. Follow us at http://www.Twitter.com/PrescottTourism

  5. Sara Dunnigan

    September 29, 2009

    We tend to think this marketing business for attraction is all about pushing our message to a willing and interested audience. A big part of the discipline is really about understanding consumer behavior and what drives buying decisions. Tools like Twitter can help you get closer to your clients earlier in the process.

    Maybe success with Twitter is not so much about who’s following you, but who you’re following!

  6. […]   […]

  7. Leyland Hazlewood

    January 15, 2013

    Leyland Hazlewood • I wish I had seen your article and the Forbes report on the “Rise of the Digital C-Suite” a few months ago. It would have helped me to reduce my client’s skepticism regarding ‘How Executives Locate and Filter Business Information”. Too many investment promotion agencies still feel that the C-Suite and investment decision makers are still locked into old investment promotion paradigms and they tailor their marketing plans accordingly. They don’t utilize the tools that social media marketing has made available to target investors, interact with global supply chains and investment decision makers with precision. This subject needs further detailed exploration..

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