Archive for November 2009
Saturday, November 28th, 2009
Have you read the book “Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance” (2007) by Marcus Buckingham? It a book that focuses on helping managers lead their organizations to new levels of success. I decided to translate Buckingham’s 6 steps into guidance on how to run a successful economic development […]
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Category Strategy | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
Monday, November 23rd, 2009
FutureBrand’s most recent Country Brand Index research study ranked Brand America #1. Kevin Roberts authored a brilliant post on the driving reasons for the top ranking. Kevin’s blog is a constant source of provocative information that really makes you think. I highly recommend visiting it frequently. The Country Brand Index is a survey of roughly […]
Monday, November 16th, 2009
When my wife and I visited Italy, we had a tour guide (Fabrizio) who would always try and get our attention by asking “Am I talking to the wind?”. It made me think about how frustrating it is when no matter how loud you speak, nobody is listening to your message. Like Fabrizio, do you […]
Friday, November 13th, 2009
“Seeing is believing, but the feeling is the truth.” … Thomas Fuller The most effective advertising and promotion programs are created based on a unique insight that helps you translate your place promise into a heart and mind opening communication. But, what is an insight and how can you tell if a successful communication program […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Friday, November 6th, 2009
I was going through my notes from various leadership courses I have taken in my life and came across this poem from Portia Nelson that was provided as a thought provoking handout. It made me think about the stories told to me by economic development professionals who have had to bridge the gap between the […]
Friday, November 6th, 2009
Developing an actionable strategy for a community can be a daunting task, and is unfortunately often one that is not undertaken frequently enough. Many of the people that have approached me for advice on strategy development and deployment describe their own planning experience as “herding cats”. I think this short video (created by EDS for […]
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Category Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
Monday, November 2nd, 2009
This story has traveled around the private sector leadership circuit for a few years now. Even if you have heard it before, I think it is still a timely message to consider: Is The Jar Full Yet? A leading authority once concluded his lecture to a group of high-powered business executives by saying, “Okay, it’s […]
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Category Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
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