Friday, December 25th, 2009
I thought it would be interesting to end 2009 by conducting a survey that assessed two important things – 1) the strength of Brand America through the eyes of the economic development industry and 2) their sense of readiness to effectively compete for foreign direct investment. The survey was executed in December of 2009 and […]
Category Measures | Tags:
Thursday, December 17th, 2009
I finished reading “NAKED CONVERSATIONS” authored by Robert Scoble and Shel Israel, It is a book on the impact blogging is having on the dialogue between businesses and consumers. The basic concept is that blogging strips away the pretense, and your words stand naked for people to comment on. My take away from the title […]
Category Promotion, Social Media | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, December 13th, 2009
In my presentation “Baldknobbers & Branding”, I suggest there are three pillars to a successful place brand – relevance, competitiveness and authenticity. I recently read a summary of the book “Personality Not included” authored by Rohit Bhargava. It is a fascinating read on why companies lose their authenticity and how they get it back. Here […]
Category Place Brand Building | Tags:
Thursday, December 10th, 2009
I love a challenging question and one of the more challenging is the question of success measurement. If you invest more time and money in place branding, can you reasonably expect a return on investment? It is a great question and definitely not simple to answer. First a caveat, the answer needs to assume a […]
Category Place Brand Building | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
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