Thursday, January 21st, 2010
I am a fan of Stephen Covey. His books – 7 Habits of highly Successful People and The 8th Habit: From Effectiveness to Greatness – offer the kind of practical, principle centered wisdom that gives you confidence you can succeed at whatever you try. Every time I reread Stephen’s books I learn something new […]
Category Strategy | Tags:
Tuesday, January 19th, 2010
One of the challenges in economic development is selecting the right level of planning for available resources. How can you determine whether your EDO needs a strategic plan, a brand plan, a marketing plan or a sales plan? I have been getting a lot of requests for guidance on strategy design and deployment from county […]
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Monday, January 11th, 2010
Every time you interact with a potential capital investor or site selection consultant, you create an experience that either strengthens or erodes the perception of your community, region or state brand. Every experience, no matter how small, is an opportunity to reinforce your place promise and differentiate your location from the competition as a desirable […]
Category Place Brand Building, Promotion | Tags:
Tuesday, January 5th, 2010
However you look at it, the next decade will be marked by change and challenges that will test your ability to lead economic growth and prosperity for your community, region or state. As is typical after the turn of a new year, there are a number of prognostications about what the future holds. At breakfast […]
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Friday, January 1st, 2010
How To Make Better Decisions Ever have challenges making the right decision in complicated situations? Ever wish there was a way to increase your odds of success and minimize the probability of a bad decision? ‘Six Thinking Hats’ is an interesting and powerful technique to help improve decision-making. It is used to look at decisions […]
Category Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
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