Tuesday, February 23rd, 2010
“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” ― Brandon Sanderson, The Way of Kings The more I read about storytelling, the more fascinated I am on the use of this technique in place branding. I recently completed a book entitled “*Personality Not Included” […]
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Category Place Brand Building, Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, storytelling, workforce development,
Thursday, February 11th, 2010
My last blog post on barriers to foreign direct investment in Brand America led to some great feedback. Virtually everybody who contacted me reinforced the importance of becoming more competitive for FDI inflow attraction. They liked the idea of having a robust market research study to better understand what potential foreign direct investors like and […]
Tuesday, February 9th, 2010
Understanding the competition, and having an effective product development plan are critical to long-term share growth for any product. Place brands are no exception. Understanding what the underlying dynamics of the global economy and the implications for your location competitiveness, which countries represent true competition for your FDI inflow attraction efforts, and recognizing your location’s […]
Wednesday, February 3rd, 2010
Given my career history I am often asked for my opinion on what makes a good advertisement? My usual answer is “business results”. Nothing validates great advertising better than exceeding your business objectives. However, I appreciate that while valid, the answer may not be very helpful. So, I have compiled a few key characteristics […]
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Category Place Brand Building, Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, February 2nd, 2010
Over the last few years, I have become fascinated with the relationship between story telling and branding. It started with watching Bill Moyer’s interview of Joseph Campbell on the power of myth, and has grown from there. I believe story telling is key to great place promotion. For perspective, there is a growing body of […]
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