Monday, March 29th, 2010
Secrets To Being More Effective Response to my first blog post on Golden Rules was overwhelmingly positive, so I thought I’d quickly follow-up with six more rules worth considering. In the spirit of full disclosure, there were a few comments (shared directly with me) suggesting following rules leads to a lack of innovation and it […]
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Category Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, March 22nd, 2010
MARKETING VERSUS SALES IN PLACE BRANDING Recently, I’ve received a number of questions about the role of both marketing and sales in place branding. The questions suggest some confusion around how these two activities differ from each other and how they should fit together operationally. AIDA MODEL A model that I feel helps frame the […]
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Category Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, March 16th, 2010
A Leader Is Someone Who Demonstrates What Is Possible. Quote attributed to: Mark Yarnell Last Friday, I was having breakfast at the local Frisch’s Big Boy restaurant with a retired colleague and personal mentor from Procter & Gamble. In case you don’t know, Frisch’s is a great Ohio brand. The company started in 1905 with […]
Wednesday, March 10th, 2010
How good is your knowledge of Brand America and Brand E.U.? Bernd Debusmann’s article “Who Wins in U.S. Versus Europe Contest?” challenges our parochial thinking about the competitiveness of Brand America in the global economy. Who has the world’s biggest economy? A) The United States B) China/Asia C) Europe Who has the most Fortune 500 […]
Friday, March 5th, 2010
The role of the CEO cannot be underestimated in place branding. More often than not, the CEO is the primary decision maker when it comes to making a capital investment. Consequently, the CEO should be at the center of efforts to communicate the benefits of your community for business investment. To be most effective, your […]
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