Steal This Idea

Andy Levine, President/Chief Creative Officer of Development Counselors International recently sent me a copy of his presentation entitled “Steal This Idea”. I have to say, I was impressed with the practical nature of the advice it contained. So much so, that I wanted to make the presentation available to you and asked Andy if he would consider sharing the back story on what motivated him to author it and provide a link to the file.

I encourage you to review the presentation and embrace Andy’s advice to share what you know with friends. The better we all become in positioning our communities, regions and states to compete for capital investment, the stronger Brand America will be.

BACKSTORY:

“The usual image of creativity is that it’s some sort of genetic gift, some heroic act.
But creativity is an import-export game. It’s not a creation game.”

Ronald Burt,Sociologist,
University of Chicago

It’s in this spirit that I developed “Steal This Idea: Ten Smart Ideas for Marketing Your Community.” It’s a simple title that I thought would grab attention for a speaking presentation that I recently made in Atlanta.

Some of the ideas are new. Some of the ideas are over a decade old. Some are my ideas. And some I “borrowed” from others. In each case I’ve tried to offer a real world example of the idea in practice.

As always, I welcome the feedback of the economic development community. If you’ve got a good idea don’t squirrel it away…share it with your friends.

LINK:

Steal This Idea: Ten Smart Ideas For Marketing Your Community

If you like Andy’s thoughts, please provide a comment. Your perspective will help everybody have an even better educational experience. Also consider forwarding this blog post to a friend and becoming a fan of Strengthening Brand America on Facebook or joining the LinkedIn Strengthening Brand America Group.

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3 Comments so far

  1. Gwen Kelly

    May 3, 2010

    Great information shared here. I definitely intend to use the advice re: social media.

  2. Ray De Winkle

    May 4, 2010

    Andy Levine and the entire DCI team are masters of their craft. Andy has generously shared 10 Implementable ideas/tactics/strategies. All of us in Economic Development will be better off if we actually implement these ideas – Andy has challenged us to!

  3. Coreen Tossona

    May 10, 2010

    Nice presentation. I especially like the idea to use location advisors. Knowing your audience is so key in marketing and it’s best to admit what you don’t know and get help than to guess.

    Marketing your community is similar to marketing your company. So, I’d probably add to Smart Idea #1 to know your strengths and make sure you practice them so people notice. The best way to influence what others say about you is to deliver beyond expectations and spread the word. (And make it easy for others to spread the word too.)

3 Responses to “Steal This Idea”




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