Tuesday, August 31st, 2010
I recently revisited the book A New Brand World to see if there is any learning I could reapply to economic development. The book describes 8 key principles for success. Below is my take on the implications of each principle when reapplied to economic development. Principle #1 – Relying on brand awareness has become marketing […]
Category Place Brand Building, Promotion | Tags:
Saturday, August 21st, 2010
USA Today ran a great interview with Mohamed El-Erian, CEO and co-Chief investment officer of Pimco – an investment firm that manages more than $1 Trillion. He is the author of a best selling book, When Markets Collide. Mohamed shared his perspective on the changes in the global economy and the implications for investor thinking. […]
Friday, August 13th, 2010
There is an old saying I learned early in my career – “Features tell and Benefits sell”. It is one of those Mad Men type concepts that sticks with you and comes to mind periodically as a reminder to see your community through the eyes of others rather then just your own. Recently, USA Today […]
Category Place Brand Building | Tags:
Wednesday, August 4th, 2010
I participate in a LinkedIn Group titled Social Media Marketing. There is a wealth of good information shared by members who face the same challenges you and I do daily in making social media an effective part of our overall communication plan. It is also comforting to read that other Group Members share the same […]
Category Promotion, Social Media | Tags:
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