Thursday, October 28th, 2010
I obviously can’t speak for you, but as for me (as a place brand builder), one of the most difficult and discouraging times is the period leading up to a political election. The two primary reasons are 1) significantly more money is invested by political parties to brand their candidate as the best choice for […]
Category Promotion | Tags:
Tuesday, October 26th, 2010
Community marketing budgets are under more pressure than ever before. The economic crisis and pull back of federal stimulus dollars have created a perfect storm that is forcing communities to decide on how to allocate constrained resources. In response, community marketers are turning to social media as a key component in their communication mix. But, […]
Category Promotion, Social Media | Tags:
Friday, October 22nd, 2010
Lately, I have been getting a number of questions from economic development professionals on how to get things done in their community. Budgets are exceptionally tight, resources are limited and Organizations are being asked to accomplish more than ever before. So it is fair that there is a renewed focus on leading to achieve results. […]
Category Leadership, Strategy | Tags:
Tuesday, October 19th, 2010
A brand is a promise. A place brand sets an expectation for the experience somebody will have if he/she invests time or capital in your location. Here is some additional perspective on what differentiates a good place brand promise from a great one. GREAT PLACE BRAND PROMISES ARE: About your community’s primary point of difference […]
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Category Place Brand Building | Tags:
Thursday, October 14th, 2010
Despite the most significant economic crisis since the Great Depression, created in large part by a shortfall in liquidity of the U.S. banking industry, the World has again rated America as the most admired country. The fact that the World isn’t holding a grudge is a very positive sign Brand America’s image is regaining global […]
Category Measures | Tags:
Tuesday, October 5th, 2010
One concurrent session at the 2010 IEDC conference in Columbus, Ohio that garnered a lot of participant comments was titled – “What would Google do? Rethinking Economic development in the Internet Age. The presentation answered the question based on the book “What Would Google Do?” authored by Jeff Jarvis. I thought it might be fun […]
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