Wednesday, January 26th, 2011
The Research Studies Say NO If you believe the data, CEO’s are not using social media; not even tech-based CEOs. The simple fact is currently social media is not a communication channel CEOs are actively participating in. The situation will undoubtedly change over time as a new generation of executives takes on the CEO role. […]
Category Social Media | Tags:
Friday, January 21st, 2011
An area I have been exploring lately has been the role of storytelling in branding. Storytellers have shaped our societies and the way we think for all of recorded history, and before that to the days of cave paintings. The 35,000-year-old paintings on the walls of the Lascaux Caves are our earliest recorded evidence of […]
Category Promotion | Tags:
Monday, January 17th, 2011
Building and sustaining a strong brand image is vital to the long-term economic success of any nation, state, or community. During tough economic times, or confusing geopolitical periods, a good brand reputation can be the difference between prosperity and disaster. When times are tough, capital investors and political leaders alike prefer to make transactional decisions […]
Category Image | Tags:
Wednesday, January 12th, 2011
Understanding the industry makeup of your economic portfolio and then deciding on which industries to target is key to creating sustainable job growth and prosperity. Targeting helps drive discipline in your community, region or state strategic planning and in the resultant investment choices. Appropriate targeting (aka segmentation) will enhance the payback from your sales and […]
Category Strategy | Tags:
Monday, January 10th, 2011
Since we are all starting to finalize our community marketing plans for 2011, I thought I’d share my experience with holistic planning in product and corporate branding as a way to help you create even more effective programming. In a world of shrinking budgets and increasing competition for capital investment, it is extremely important you […]
Category Place Brand Building, Strategy | Tags:
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