Monday, February 28th, 2011
In 1986 Jan Carlzon, the former President of Scandinavian Airlines, wrote a book titled Moments of Truth. The core principle presented in the book was that every decision is a process. A process made up of many moments where your product must be judged as a better option than the competition. But, Jan also noted […]
Category Place Brand Building, Promotion, Strategy | Tags:
Sunday, February 20th, 2011
Scorecards can be a very helpful tool to ensure marketers stay focused on creating strategies and tactical plans that are connected to delivering meaningful results for a Company. I have been exploring the reapplication of scorecards in place branding. The key is to identify the most crucial components of the capital investor’s location decision process […]
Category Promotion | Tags:
Friday, February 11th, 2011
Snow Shovels in Miami Here is a story I heard from a friend. Every July and August, the proprietor of a local store in Miami would run a special sale on snow shovels. In the store would be a wonderful display showcasing the shovels with an exceptionally low price. He had radio spots on WAIL […]
Category Social Media | Tags:
Thursday, February 3rd, 2011
I don’t pretend to know enough about the geopolitical ramifications of the current crisis in Egypt to have a valid opinion on what the economic impact might be for the United States. In researching the issue, I did find a decent article on the subject. Complicated View I also learned a bit more about the […]
Category Image, Leadership | Tags:
Tuesday, February 1st, 2011
I have been noticing an accelerating pendulum swing to using public/private partnerships as a strategic approach to stimulating economic growth. In my opinion, this is a good thing because sustainable economic prosperity cannot be legislated. The economic engine of any democracy is the innovativeness, determination and productivity of its people. Creating public/private partnerships allows for […]
Category Leadership | Tags:
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