Thursday, May 26th, 2011
My Board Chairman introduced me to fly fishing a few years ago. It is a fantastic sport that requires technical skills and field insight. But, there are also lessons that can be learned from successful fly fishermen to make you a better economic development professional. One of the first things you learn about in fly […]
Category Social Media | Tags: Tags: branding, economic development, marketing,
Wednesday, May 25th, 2011
A Brand Is A Promise I have had an opportunity to speak with a number of economic development professionals about branding their community. A typical question I get is – How do I know if my positioning is going to be effective? Many times community brands go through a gauntlet review by a committee of […]
Category Place Brand Building | Tags: Tags: branding, economic development, marketing,
Thursday, May 19th, 2011
I recently read a great article entitled “Why the jobs are going over there”. The author (Ted Fishman) made a point that resonated with me – “Cities and regions need to focus on their unique assets.” Ted is a wonderful speaker and writer. He authored the book – China Inc.: How the Rise of the […]
Category Strategy | Tags: Tags: branding, economic development, marketing,
Monday, May 16th, 2011
They say change is the way of life. Yet, people tend to have difficulty in dealing with change. In the world of economic development, change is coming at us faster every day. As leaders, the role we play is to help facilitate positive change and lead our Organizations through the challenging transition. But, often the […]
Category Leadership | Tags: Tags: branding, economic development, marketing,
Friday, May 13th, 2011
Lately, I have been advocating increased focus on communication ethics in economic development. I am passionate about our industry setting the standard for doing the right thing. There have been a few trigger events in the last two years that have increased my sense of urgency to raise the profile of this topic. I recently […]
Category Promotion | Tags: Tags: branding, economic development, marketing,
Thursday, May 12th, 2011
21 Tips To Become A Better Leader Leading in the economic development industry is exceptionally challenging. Rarely do you have positional authority (ability to provide a negative review or terminate for poor performance) to compel people you work with to do what you want. Learning the principles of influence leadership will help you be even […]
Category Leadership | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, May 3rd, 2011
On hearing the outcome of the military mission to capture or kill Osama bin Laden, Mayor Bloomberg somberly declared Americans have kept their promise after the terrorist attack of September 11, 2001. Promise kept. I have written about the importance of authenticity before. Authenticity is key to branding success. Keeping your promise matters. If you […]
Category Image | Tags: Tags: branding, economic development, marketing,
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