Wednesday, June 29th, 2011
I have been doing some preliminary research regarding the impact of fear on strategic decision-making. The driver of my curiosity is the commercialization of the Utica and Marcellus shale gas, a live case study happening in my buckeye state as well as Pennsylvania, West Virginia, Maryland and New York. It is fascinating to see how […]
Category Leadership, Shale Gas | Tags: Tags: branding, economic development, marketing,
Friday, June 24th, 2011
Networking is an amazing thing. I am always impressed with how every once in awhile a connection gets made that delivers real value to what you are trying to accomplish. This week, I had two connections that did just that for me, and I want to share them with you as my attempt to pay […]
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Category Leadership | Tags: Tags: branding, economic development, marketing,
Wednesday, June 22nd, 2011
I thought I’d revisit the topic of social media in economic development and see what the latest thinking is. In the private sector, Corporate Marketing Directors are increasing the pressure on their marketers to demonstrate a positive ROI for their social media investment. They have heard the rhetoric that social media is too different from […]
Category Social Media | Tags: Tags: branding, economic development, marketing,
Tuesday, June 21st, 2011
Great opportunities often present great responsibility. Commercialization of shale gas presents a great responsibility for economic development professionals and civic leaders. Without effective planning there is a risk the community could experience an exhilarating boom period followed by a destructive bust. Planning to ensure the community economy is stronger when the shale gas drilling is […]
Category Leadership, Shale Gas | Tags: Tags: branding, economic development, marketing,
Tuesday, June 14th, 2011
In 2006, yields from U.S. natural gas fields were on the decline. The prevailing expectation was that the U.S. would need to increase reliance on international sources to meet natural gas demand. But, relatively recent technology advances in drilling methods have unlocked a new supply of natural gas extracted from large shale reserves. Estimates now […]
Category Leadership | Tags: Tags: branding, economic development, marketing,
Wednesday, June 8th, 2011
In the past, I have commented on the need for effective economic portfolio management for communities. In my mind, having a way to ensure a community is focused on making the right choices to create a competitive identity is a core responsibility of economic development professionals. I want to make you aware of an upcoming […]
Category FDI | Tags: Tags: branding, economic development, marketing,
Tuesday, June 7th, 2011
Many economic development organizations and communities view branding as the creation of a logo and catchy tagline. They believe it is as simple as being clever, catching people’s attention and your brand will work hard to attract investment from tourists and business executives. Unfortunately, many creative Agencies fuel that misperception by encouraging communities to engage […]
Category Place Brand Building | Tags: Tags: branding, economic development, marketing,
Thursday, June 2nd, 2011
I know this reference will be lost on a few of you, so let me explain. The Beverly Hillbillies is a situation comedy broadcast by CBS from 1962 – 1971. The story line centered on the trials and tribulations of the Clampett family who moved to Beverly Hills, California after the OK Oil Company discovered […]
Category Leadership, Shale Gas | Tags: Tags: branding, economic development, marketing,
Wednesday, June 1st, 2011
Remember the old saying – “Be careful what you wish for”? Natural gas extraction and distribution from the Marcellus and Utica shale plays are creating unique challenges for economic development professionals in a five state region (Ohio, Pennsylvania, West Virginia, New York and Maryland). This is a very interesting economic development case study in the […]
Category Leadership, Shale Gas | Tags: Tags: branding, economic development, marketing,
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