Strategic Doing – A New Way of Thinking

In the past, I have commented on the need for effective economic portfolio management for communities.  In my mind, having a way to ensure a community is focused on making the right choices to create a competitive identity is a core responsibility of economic development professionals.

I want to make you aware of an upcoming webinar that will introduce you to a different way of thinking about strategic planning.  The process is called “Strategic Doing”. The webinar will be moderated by Eric Canada and presented by Ed Morrison.  You will learn how to effectively lead when you do not have command:control authority.

I am a fan of both Eric Canada’s and Ed Morrison’s work and appreciateof the contributions both have made to the field of economic development.  If you have the time to participate in the webinar, I am confident Eric and Ed will make it a valuable experience.

In the spirit of full disclosure, I have no business relationship with either Eric or Ed.  I simply think this is an important topic for all economic development professionals and both Eric’s and Ed’s thinking is always intellectually stimulating.

Here are the details on the webinar –

Title: Regional Success in Economic Development: Strategic Doing Webinar

Date/Time: June 23rd, 1:00 PM CT

You Need to Register at:

Promise: Strategic Doing is designed to solve problems common in regional economic development where strategic planning fails. Strategic Doing is a new discipline for developing and implementing regional strategy in loosely joined networks.

Conventional approaches to strategic planning do not work well to meet the complex challenges we face today. The reason is simple. Strategic planning does not work in open networks. Traditional strategy practices emerged from large hierarchical, “command and control” corporations! A small group of people at the top of the organization did the thinking, while others did the doing.

In economic development, there are no hierarchies. Yet, we still need to do strategic thinking. And now, more than ever, we need to act strategically. So, how do we focus our limited resources where they are likely to have the largest positive impacts?

Where strategic planning is slow, linear and costly, strategic doing is fast, iterative and inexpensive. Strategic Doing guides strategy across jurisdictional and community boundaries to build action-oriented collaborations quickly. Strategic doing is catching on because people can understand it, apply it, and have fun, as they move their ideas into action. This webinar will give you insight in to the potential of Strategic Doing as well as the tools and methods.

What the Webinar Will Cover:

  • What is Strategic Doing?
  • How does Strategic Doing bring people together on strategic priorities?
  • What are current examples of Strategic Doing in regional economic development?
  • How can I apply Strategic Doing in my region?
  • How is success measured?

Presenter: Ed Morrison, Purdue Center for Regional Development

Ed Morrison is a member of the staff of the Purdue Center for Regional Development, Purdue University. For the past six years, he has been developing new, network-based models for economic and workforce development.  These approaches emphasize the strategic value of focused regional collaborations and open innovation in today’s global economy. As a part of this work, he has developed new disciplines in regional strategy, called Strategic Doing. He currently teaches these new methods and tools in the advanced strategy lab at the University of Oklahoma Economic Development Institute.

Moderator: Eric P. Canada,  Blane,Canada Ltd.

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