Sunday, July 31st, 2011
Building and sustaining performance of teams made up of public and private sector leaders is a difficult challenge. Without a command-control structure in place, it requires a high-level of personal influence skills to be successful. It is impossible to anticipate every problem you will run into as a team leader. But, having led multifunctional teams […]
Category Leadership | Tags: Tags: branding, economic development, marketing,
Tuesday, July 26th, 2011
Many communities have plans in place to help address natural disasters like tornados, hurricanes, or floods. These plans are dusted off periodically and updated so they can be used when the need arises. These plans are important because lives are at stake and everybody appreciates that being prepared is the best chance of minimizing property […]
Category FDI | Tags: Tags: branding, economic development, marketing,
Sunday, July 24th, 2011
I am surprised and pleased by both the amount and quality of feedback I have been receiving about the new interview with David McDonald, author of “Saving America’s Cities”. There is clearly passion on this subject. I decided to supplement the interview with a blog post to allow readers an opportunity to channel that passion […]
Category FDI | Tags: Tags: branding, economic development, marketing,
Wednesday, July 20th, 2011
In past posts, I’ve tried to make the case that social media is a communication channel and that you need a sound strategic reason to consider adding it to your mix. When I was a Brand Manager I lived through the introduction of the Internet and websites. The early phase was marked with great optimism […]
Category Social Media | Tags: Tags: branding, economic development, marketing,
Monday, July 18th, 2011
One of the most challenging transitions you will face in your career as an economic development professional is successfully making the transition from manager to leader. Failure to do so caps your personal career potential and limits your ability to address many of the significant challenges facing your community. The problem isn’t you. The problem […]
Category Leadership | Tags: Tags: branding, economic development, marketing,
Sunday, July 17th, 2011
Let’s start with some interesting statistics about email I found recently – Ray Tomlinson is credited as being the first person to hit send on a network email message. The term spam is widely thought to have come from a Monthy Python sketch where Vikings chanted it endlessly. It is estimated more than 2.8 million […]
Category Leadership | Tags: Tags: branding, economic development, marketing,
Thursday, July 14th, 2011
The single Biggest Problem In Communication Is The Illusion That It Has Taken Place. Quote attributed to Bernard Shaw When I first started at Procter & Gamble, I was reluctant to involve Management in helping me solve problems. I did not want to be seen as incapable of managing my brands. However, as I became a […]
Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Tuesday, July 12th, 2011
Hopefully you have taken the time to read the performance feedback provided in the Voice of Your Customer section of the StrengtheningBrandAmerica.com website. It provides comments from site selection consultants and other customers on what economic development professionals should stop doing that is getting in the way of success, start doing to enhance customer service, […]
Category Strategy | Tags: Tags: branding, economic development, marketing,
Monday, July 11th, 2011
Tax burden is a high profile consideration in making a capital investment decision despite the fact that non-tax costs of doing business in a given location are typically far more significant to a projects’ internal rate of return or net present value. The Tax Foundation offers some perspective on the relationship between tax burden and […]
Category FDI, Promotion | Tags: Tags: branding, economic development, marketing,
Wednesday, July 6th, 2011
When it comes to being an economic development professional, doing what is ethical is about doing what is right for the client and the community. In 2011, I was asked by the International Economic Development Council (IEDC) to author a handout for use in their Ethics Workshop. Given the importance of the topic, and with approval […]
Category Promotion | Tags: Tags: branding, economic development, marketing,
Subscribe
6669 Miami Woods Drive
Loveland, Ohio 45140
Contact the Burghard Group