Tuesday, August 30th, 2011
In a recent panel discussion, I was asked a provocative question – “Can Michigan succeed if Detroit fails?” I found it interesting because the question forces you to try and understand the interdependent dynamics between MSAs and their surrounding areas. I responded by using the analogy of an ““anchor store”” in a shopping mall. An […]
Category Strategy | Tags: Tags: branding, economic development, marketing,
Sunday, August 28th, 2011
I was invited to participate on a panel discussion at the recent Michigan Economic Developers Association meeting held August 23rd – 25th. The focus of the discussion was the “Future of Economic Development in the Midwest”. My comments by and large centered on the increasing role of collaboration as a strategy for driving cost efficiencies […]
Category Strategy | Tags: Tags: economic development, Leadership, marketing,
Wednesday, August 24th, 2011
One book I periodically reread is “Over Promise and Over Deliver” by Rick Barrera. I like the book because the focus is on understanding the core promise you are making and then systematically working to ensure every meaningful touch point is designed to deliver the promise in an authentic way. As with all books, […]
Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, August 22nd, 2011
“Half the money I spend on advertising is wasted, and the problem is I don’t know which half.” – Lord Leverhulme TEN KEY QUESTIONS TO FIGURE OUT IF YOUR AD IS WASTE Is the advertisement focused on communicating your community’s promise? Does the advertisement make you want to learn more? Do you feel rewarded for […]
Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance, workforce development,
Thursday, August 18th, 2011
In prior posts I’ve commented on the growing competitiveness for foreign direct investment. How Competitive is Brand America For FDI? The data clearly indicate Brand America is losing share of FDI inflow dollars. Both Brand Asia and Brand EU are outperforming Brand America. Today I read an article entitled “The Next Economic Powers: The Paradigm […]
Category FDI | Tags: Tags: branding, economic development, marketing,
Tuesday, August 16th, 2011
I participated in a panel discussion on “The Future of Economic Development in the Midwest”. One of the key messages I delivered is the increasing importance of Regional collaboration as a way to improve both efficiency and effectiveness of local economic development activities. The cost of building a brand for your community has growing exponentially, […]
Category Leadership, Strategy | Tags: Tags: branding, economic development, marketing,
Wednesday, August 10th, 2011
Over the years I have listened to the discussion about America having to transition from a focus on manufacturing to a focus on innovation. Here are some of the more recent things I have been exposed to. Getting a masters in design engineering helps one to focus on the production market with the designing of […]
Category FDI | Tags: Tags: branding, economic development, marketing,
Monday, August 8th, 2011
Recently I have had a number of discussions where the terms marketing, advertising and branding have been confused. Clarity on definition is important if you are responsible for working on developing a branding plan for your community, also, make sure to hire the searchup.co.uk company once you understand these terms, they will help your company […]
Category Place Brand Building | Tags: Tags: branding, economic development, marketing,
Wednesday, August 3rd, 2011
Print advertising can be an excellent way of sharing the story of your community with potential capital investors, if done well. Unfortunately, most of the advertising I see published in professional journals like Site Selection Magazine or Area Development Magazine is poorly designed and likely to fail. The unfortunate thing is the economic development organizations […]
Category Promotion | Tags: Tags: branding, economic development, marketing,
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