Archive for September 2011
Friday, September 30th, 2011
Secret To Winning? – Extend Your Competitive Advantages And Reduce Your Competitive Disadvantages I had an interesting conversation the other day. We were talking about how to move the needle on job growth and build a sustainably stronger economy. Of course none of us had an obvious solution to the challenge. But, from a process […]
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Category Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, September 27th, 2011
Building an effective community brand is tough work. But, it helps to have a proven process to guide you. Here is a four-step process that I advocate and teach. The model is conceptually easy, but the implementation requires a good deal of thought. Four Step Model WHO – The first step is to define your […]
Sunday, September 25th, 2011
One key to getting the most from your partnership with a creative Agency is to be extremely clear up front on your expectations for every project you ask them to do. Unfortunately, too often Organizations hire Agencies hoping they will simply “work their magic” and deliver results with minimal supervision or engagement. After all, if […]
Thursday, September 22nd, 2011
At the recent IEDC Conference in Charlotte, NC, I had an opportunity to participate in an event sponsored by Atlas Advertising that explored the decision process for selecting a manufacturing location. Ben Wright, CEO of Atlas Advertising, hosted a panel debate between a team representing Brand America, and a team representing Brand International. I learned […]
Tuesday, September 20th, 2011
At this year’s International Economic Development Council Annual Conference in Charlotte, NC, the role of foreign direct investment (FDI) as an enabler of success for the U.S. economy was front and center in a number of break-out presentations and private discussions I had with experts on the subject. One great source of information was the […]
Monday, September 19th, 2011
Development Counsellors International (DCI) released the results of their most recent quantitative research survey of executives with site selection responsibility at the IEDC meeting in Charlotte, NC this morning (9-19-2011). The report is titled “A View From Corporate America: Winning Strategies in Economic Development Marketing”. DCI first conducted this survey in 1996 to help economic […]
Wednesday, September 14th, 2011
“Never interrupt your enemy when he is making a mistake.” ― Napoleon Bonaparte Building a compelling image for your community is challenging on a good day. But there are a few mistakes that will make success impossible. In my experience, I see these mistakes made too often in economic development. How many of these […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, September 13th, 2011
“Your brand is what people say about you when you are not in the room” Jeff Bezos, Founder of Amazon One of the best ways to understand how the principles of community branding work, is to try and brand yourself. It is important to appreciate self-branding is not a new concept. In fact, there are […]
Sunday, September 11th, 2011
I was attending an executive seminar on brand building with my colleagues at Procter & Gamble when America was attacked. I will never forget the emotions of that day. Like many people, it was a defining moment in my life. The words of a French woman interviewed by a reporter still make me emotional when […]
Monday, September 5th, 2011
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” Steuart Henderson Britt, Marketing Management and Administrative Action UPDATED June 18, 2015 I am amazed at how often I hear economic development professionals claim that advertising simply doesn’t work. When I ask them what […]
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