Tuesday, January 31st, 2012
Every once in awhile, I jump on Google and try to catch up with the most current perspective on various topics I am tracking. Social media use in economic development is one of those topics. You can read my past posts on this subject by clicking HERE. This post provides you a number of select […]
Category Social Media | Tags: Tags: branding, community branding, importance of branding, marketing, place branding, Social Media,
Monday, January 30th, 2012
One of the things I find fascinating is the tendency for economic development organizations to focus so much time and attention at creating a financial incentive package for potential capital investors and not spend hardly any time monitoring whether the project gets started on time or not. Yet, the cost of a delay can result […]
Category Leadership, Measures | Tags: Tags: incentives,
Monday, January 30th, 2012
Unfortunately in the practice of economic development conflict seems inevitable. But, conflict doesn’t necessarily need to be divisive. If handled properly it can contribute to an even stronger outcome. One of the tools I was exposed to in my career is the Thomas-Kilmann Conflict Mode Instrument. The tool is a forced choice survey that assesses an […]
Category Leadership, Place Brand Building | Tags: Tags: Leadership,
Tuesday, January 24th, 2012
One of the impediments to successful completion of projects is the dreaded meeting. In economic development, it seems we can’t get anything done without having a meeting to vet both the business and political implications of ideas and actions. Entire days may fall into the black hole of back-to-back-to-back meetings. And the time it takes […]
Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, meeting management, nation brand, nation brand report, nation branding, personal branding, self branding,
Monday, January 23rd, 2012
People Do Not Realize The Importance Of Decisions Until They Make The Wrong One. One of the more important models I have been exposed to is the concept of proactively applying principles to guide decision-making, particularly your most important decisions. From an execution perspective, it is often not as easy as it sounds. But the […]
Category Leadership | Tags: Tags: branding, community branding, economic development, Leadership, marketing, nation branding, place branding, strategy,
Sunday, January 22nd, 2012
This weekend, the Wall Street Journal published an article titled “The New American Divide”. As I read it, I thought it was a great follow-up to my post on the American Dream. Recall, in that post I shared an overview of a very interesting market research study conducted by the Center For the Study of […]
Category Image, Place Brand Building | Tags: Tags: authenticity, place branding, promise,
Tuesday, January 17th, 2012
A leader’s job is to look into the future and to see the place not as it is … but as it can become. Gap Analysis is an assessment tool to help a place (community, region, state) compare its current economic success with its future potential. The summary document prepared for a Gap Analysis also […]
Category Strategy | Tags: Tags: branding, community branding, economic development, nation branding, place branding, startegy,
Monday, January 16th, 2012
It is only appropriate to revisit the status of the American Dream on Martin Luther King Jr. day. There is some surprisingly good market research on this subject. I want to present top line findings from a couple studies. From my vantage point, how Americans feel about the American Dream is one reasonable look at […]
Category Image, Leadership, Place Brand Building | Tags: Tags: measurement, nation branding, place branding, strategy,
Sunday, January 15th, 2012
This article was originally published by Biz Voice in 2007 as an article in their Expert Series. I thought it might be worth reprising and updating the article to reflect what I have learned in the four years following. Surprisingly, the tenets are pretty timeless and just as true today as when I originally authored them. […]
Category Leadership, Place Brand Building, Strategy | Tags: Tags: Leadership, marketing, place branding,
Thursday, January 12th, 2012
Throughout my career, I have had the opportunity to hire and work with consultants to get major projects successfully completed. My perspective on the value of consultants and what a good consultant looks like has been shaped from 35-years of being on the client side. Now, I am working to be a consultant and am […]
Category Leadership | Tags: Tags: consulting,
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