Tuesday, February 28th, 2012
I am taking my first trip to China in May, so I have been researching the country and its culture. In the process, I came across a parable called “The Wisdom of The Mountain”. This parable highlights the importance of valuing diversity of perspective. It argues that to truly see all sides of an opportunity […]
Category Leadership | Tags: Tags: diversity, Leadership, listening,
Monday, February 27th, 2012
Setting a clear vision for what is possible is key to discontinuous performance. I have always had a personal need to be driven by a big, bold vision. At P&G, the vision of “Touching Lives, Improving Life” was powerfully motivating to my colleagues and me. Just the concept of my work contributing to changing the […]
Category Leadership | Tags: Tags: Leadership, storytelling,
Sunday, February 26th, 2012
Defining your community’s relevant, competitive and authentic brand promise is hard work. It is a combination of science and art. You have to have a solid process, you have to do the research, and it is a huge help to have a third-party interpret the data without a preexisting bias. Too often, communities decide to […]
Category Place Brand Building, Strategy | Tags: Tags: branding, Community, marketing, place branding,
Tuesday, February 21st, 2012
One of the lessons I got early in my career is that business is about people. If you don’t like people, then you shouldn’t be in business. Yet, in practice many leaders seem to behave as though success is achieved not because of people, but in spite of people. They struggle because it is so […]
Category Leadership | Tags: Tags: Leadership,
Monday, February 20th, 2012
Situation You contract with a Place Branding Agency to help you determine the best way to position your community with CEOs so you can attract more capital investment opportunities. They recommend you invest in qualitative concept research and develop three positioning statements to evaluate. One concept positions your community as having a highly skilled labor […]
Category Image, Place Brand Building, Strategy | Tags: Tags: brand promise, market research,
Monday, February 13th, 2012
Robert Kagan of the Brookings Institute has authored a new book entitled “Why The World Needs America”. Robert is an expert on Egypt, the Middle East, U.S. national security and U.S.- E.U. relations. He is a senior fellow in foreign policy at the Brookings Institute. I read an article he recently authored for the Wall […]
Category FDI, Place Brand Building | Tags: Tags: FDI,
Monday, February 13th, 2012
One of the most challenging things in branding is ensuring the consistent delivery of your brand promise across all touch points. This is true in product and corporate branding, and especially true in place branding where a community’s citizenry can play such an important role in your communication mix. A tool I have found to […]
Category Place Brand Building, Promotion, Strategy | Tags: Tags: messaging, strategy,
Wednesday, February 8th, 2012
I am amazed at how many Organizations have adopted social media with the assumption that their messages will get greater exposure as a result of going “viral”. But, unfortunately that assumption is usually wrong. Most messages don’t go viral and the ultimate reach ends up being considerably less than desired or required for success. I […]
Category Place Brand Building, Social Media | Tags: Tags: place branding, Social Media,
Monday, February 6th, 2012
I recently had breakfast with my former Procter & Gamble business unit President, and now good friend. He challenged me to author a piece that explained what great place branding looks like. I decided to take his counsel as motivation for writing this post on the importance of having a clearly written brand promise to […]
Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand promise, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, place branding, workforce developmen,
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