Tuesday, March 27th, 2012
“Losers make promises they often break. Winners make commitments they always keep.” Denis Waitley I have noticed that there has been a lot of discussion on the definition of brand and branding lately in the LinkedIn Groups I frequent. In part, I am not surprised. The advent of tools to help communicate directly with people […]
Category Place Brand Building, Promotion | Tags: Tags: brand promise, branding,
Monday, March 26th, 2012
I have been fascinated with storytelling for a while now. The more I study the subject, the more convinced I am that structure matters and a good template can go a long way to helping you effectively tell your story. Don’t get me wrong; a boring story that is well structured is still a boring […]
Category Promotion | Tags: Tags: branding, promotion, storytelling,
Friday, March 23rd, 2012
One of the biggest challenges for public and private sector community leaders is to ensure residents enjoy sustainable economic prosperity. Some communities are blessed with amazing natural assets making the challenge a little easier to address. Some communities have well developed and highly competitive industry clusters to build from. Whatever the situation, to be successful […]
Category Shale Gas, Strategy | Tags: Tags: shale gas, strategic planning,
Monday, March 12th, 2012
I spend most of my time now counseling economic development organizations on how to reapply corporate and product branding principles to positioning their communities for capital attraction, retention and expansion. My hypothesis is that better branded communities will in aggregate help create a stronger national brand for America. One area I am asked about fairly […]
Category Promotion | Tags: Tags: interactive, Internet, website,
Tuesday, March 6th, 2012
A brand is a promise. It sets an expectation of an experience. It answers the question – What’s in it for me? To be effective, the promise must be relevant, competitive and authentic. I’m often asked about how you determine what the right promise is. After all, a product, company or community can promise many […]
Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand promise, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, March 5th, 2012
One of the most difficult challenges in leading people and Organizations is being an effective communicator. It is often intimidating for people. Yet, it is such a critical skill to master if you want to achieve your full potential. At Procter & Gamble, written and verbal communication skills were heavily coached and great communicators were […]
Category Leadership | Tags: Tags: communication, Leadership,
Sunday, March 4th, 2012
This is one of the 12 Things I Believe. Visioning what you want to achieve is an important skill for a leader and one that will serve you well in your career. I thought I would follow-up my last post about visioning, entitled The Wisdom of The Mountain with a quick story about the processionary caterpillar. […]
Category Leadership | Tags: Tags: Leadership, visioning,
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