Tuesday, July 31st, 2012
Idea For Creating a Memorable Experience One area in social media I believe holds tangible and relatively immediate benefit is the creation of a virtual experience for potential capital investors. Industry experience suggests an excellent tactic to introduce your community to a potential investor is the familiarization tour (FAM tour). How useful would it be […]
Tuesday, July 31st, 2012
I recently read an article entitled – “U.S. Intelligence Predicts Poverty Will Plummet “. The article previewed a report from the National Intelligence Council. For perspective, the NIC is the Organization that produces a Global Trends Report used by incoming U.S. presidents. The report assesses critical drivers and scenarios for global trends and is used […]
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Category FDI, Place Brand Building, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Tuesday, July 24th, 2012
You only have 86,400 seconds in a day to accomplish your goals. Most of us need to sleep roughly 7 hours each night. That leaves you with 61,200 seconds to work with. Then there is eating, getting ready for work, family time and a thousand other important non-work related things that chip away your […]
Monday, July 23rd, 2012
Whether you are working in a company or for yourself, over my career I have learned there are four things within your direct control that can help you be successful. I thought I would share them with you. Leadership Leadership of others is mandatory for you to achieve full potential. Rarely, if ever, is somebody […]
Monday, July 23rd, 2012
Every once in awhile, a new idea comes along that promises to make the challenge of branding your community a little easier. The Tourism America – Discover the USA program is one such idea. The basic concept is to provide people with a one-stop portal where they can locate information to learn more about a community. […]
Wednesday, July 18th, 2012
Your communication plan should be built around and assessed on its ability to reach your strategic (or prime prospect) target with your message. If the people (WHO) you want to talk to are not using a particular channel to gather information that will help them make a purchase decision, then you should not include it […]
Tuesday, July 17th, 2012
Strengthening Brand America – Discussion of the Bloom Consulting 2011 Country Brand Ranking Report
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Category FDI, Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, place branding,
Monday, July 16th, 2012
Strengthening Brand America – Discussion on how to create a winning brand plan.
Thursday, July 12th, 2012
Strengthening Brand America – Discussion highlighting positive impact of Gulf Coast travel & tourism advertising sponsored by BP.
Monday, July 9th, 2012
Strengthening Brand America – Discussion sharing a new HBO video that highlights challenges facing Brand America.
Category FDI, Leadership | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, place branding,
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