Archive for August 2012
Tuesday, August 28th, 2012
How many times have you ever felt that your career was being stifled because your boss either has not recognized your true potential and/or is not giving you the kind of coaching/training you need to be as successful as you know you could? It is a dilemma everybody faces sometime in his or her career […]
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Category Leadership | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Monday, August 27th, 2012
Customer satisfaction (CRM) is a hot topic for many companies. It is a topic of growing importance in economic development. The key is to build on the concept of developing mutually beneficial relationships, ideally true interdependent partnerships. One of the important concepts in CRM as it applies to economic development is the lifetime value of […]
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Category Measures, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, CRM, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Sunday, August 26th, 2012
A meeting is an event at which the minutes are kept and the hours are lost. How many times have you attended a meeting and left after it was over disappointed because it was a waste of time? Many people look at their daily calendar to find it is full of back-to-back meetings. The typical […]
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Category Leadership | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Wednesday, August 22nd, 2012
Learn how to write better as a way to become even more successful.
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Category Image, Leadership | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Monday, August 20th, 2012
The rationale behind the Strengthening Brand America Initiative
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Category Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Wednesday, August 8th, 2012
In a previous post, I introduced the 4-W model of branding. As a refresher, it begins with determining WHO you want to have a discussion with. Then determining WHAT you want to say, WHEN your target is most ready to hear your message and finally determining WHERE your target is likely to hear it. In […]
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Category Promotion, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Tuesday, August 7th, 2012
Often, your performance in meetings can either help establish or diminish the respect and trust you have with key people in and outside your Organization. How you perform in meeting matters. The most challenging meetings are those where the pressure is abnormally high. It could be a meeting to make key decision on a major […]
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Category Leadership | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,