Archive for September 2012
Sunday, September 30th, 2012
Today is the opening day of the IEDC Conference. I am excited to catch up with friends and learn about new developments and challenges in economic development. My schedule today is jam packed. While I am at the Conference, my goal is to summarize my key learnings and share them with […]
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Category Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding, SEO, Social Media,
Tuesday, September 25th, 2012
I gave a lecture to an undergraduate class at Shawnee State University in Portsmouth, Ohio. One of the topics I covered in my talk is the difference between features and benefits. The big point I made is the need to translate features into benefits whenever you communicate with somebody. This is the only way to reliably […]
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Category Promotion | Tags: Tags: advertising, Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding, SEO, Social Media,
Sunday, September 23rd, 2012
Most Americans aspire to achieve the American Dream. But, where in the nation is the American Dream being realized to the greatest degree? The most recent data available (August 2012) from Xavier University’s Center For The Study of The American Dream suggests Americans living in the Southwest Region of the United States are achieving more […]
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Category Measures, Place Brand Building, Strategy | Tags: Tags: ADCI, American Dream, Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Wednesday, September 19th, 2012
I am admittedly on a mission to shift the discussion in economic development from a focus on GSP and jobs to a focus on the degree to which citizens are realizing the American Dream. To paraphrase James Carville’s famous line from the 1992 Presidential campaign – “It’s Not The Economy, Stupid – It’s About The […]
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Category Measures, Place Brand Building, Strategy | Tags: Tags: ADCI, American Dream, Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Monday, September 17th, 2012
I have been spending a lot of time researching and learning about marketing online. It is really interesting to review how people are postulating on the subject. I have read an article that attempts to restructure the famous 4 P’s of marketing, and other articles that try to define the so-called “rules of the road”. […]
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Category Promotion, Social Media, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding, SEO, Social Media,
Thursday, September 6th, 2012
The second day of the Nemacolin Energy Institute’s 3rd Annual Shale Energy Conference is starting off as inspirational as the first day ended. I continue to be impressed with the quality of thinking and vision of the industry leaders and elected officials managing the growth of the shale energy industry. The program included a bipartisan […]
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Category Shale Gas | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,
Wednesday, September 5th, 2012
This week I am attending the Nemacolin Energy Institute’s 3rd Annual Shale Energy Conference. NEI is a non-profit organization of which I am pleased to be a founding Board member. The goal of NEI is to focus attention on and catalyze the creation of a comprehensive national energy policy for our nation. This conference focuses […]
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Category Shale Gas, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, focus groups, importance of branding, market research, marketing branding, personal branding, place branding,