Tuesday, October 30th, 2012
This is a guest blog post from Peter Davis, CEO of Pete Davis Media. Pete has made it his career to understand the hidden drivers of how people make choices. Pete has a great perspective on branding. “Those who succeed actually seek out what the market wants to buy and they build it. Those who […]
Saturday, October 27th, 2012
Recently, two annual survey reports were published that try and answer the question of how competitive Brand America is relative to other nations. Unfortunately, the reports provide polar opposite results making the question extremely difficult to answer. Brand America is Just Fine The 2012 Anholt-GfK Roper Nation Brands Index annual report rates the United States as […]
Category FDI, Image, Measures | Tags: Tags: Brand America, branding definition, branding strategies, CBI, Counry Brand Index, economic development, ethics, ethics in advertising, focus groups, IEDC, importance of branding, market research, marketing branding, Nation Brand Index, NBI, personal branding, place branding,
Wednesday, October 24th, 2012
One set of data I frequently reference is Development Counsellor’s International Winning Strategies research. It is the basis for my claim that “76% of the time your community’s image determines if you are on or off the short list of locations for due diligence”. Here is the study chart that looks at when an economic […]
Monday, October 22nd, 2012
One of the topics I have a lot of passion for is ensuring a high standard of ethical behavior in business. In 2009, I became worried about the direction of economic development advertising and promotion with the launch of the Nevada Development Authority’s campaign to lure business from Southern California. If you have forgotten the […]
Saturday, October 20th, 2012
I was recently asked by a LinkedIn connection for my thoughts on the importance of communities investing in an effective marketing program to attract capital investment. The question was asked as a follow-up to my panel presentation at the recent IEDC annual conference in Houston. Given the importance of the question, I thought I would […]
Category Place Brand Building, Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding, SEO, Social Media,
Monday, October 15th, 2012
The October 2012 issue of Business Xpansion Journal carried an article entitled “Quality of Place Leads to Quality Returns”. It is a great article encouraging economic development professionals to consider the long-term implications of strategic choices on asset creation, infrastructure investment and public policy reform. Scoop.it “Quality of Place decisions can result in immediate returns, […]
Category Image, Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding, SEO, Social Media,
Thursday, October 11th, 2012
The American Dream Composite Index is a measure of the degree to which people living in the United States are realizing the American Dream. The Index “gauges our nation’s well-being as a function of the multifaceted American Dream.” It is a statistically validated measure produced by a team of professors at the Xavier University in […]
Monday, October 8th, 2012
In my opinion, one of the things that separate a good supplier from a great supplier is the proactive contribution of knowledge to an industry. This passion for helping the profession learn and belief that a rising tide raises all boats is laudable. Every year I attend the annual IEDC Conference with the hope that […]
Thursday, October 4th, 2012
Hard to believe it is the last day of the Conference already. Time has truly flown by quickly. Today will be a couple of important sessions and then a long journey home. Here is what I learned today. Corporate Real Estate Directors Session This session provided an opportunity to hear the voice of the […]
Wednesday, October 3rd, 2012
Day #3 of the IEDC Conference. Today started with some early morning preparation for my panel participation this afternoon. I got to meet Jim Walton (CEO, Brand Acceleration, Inc.) the moderator, and fellow panelists Jay Garner CEcD (President, Garner Economics) and Isabelle Poirier (Founder, Intelegia Consulting). We had a great warm-up conversation about social media. […]
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