Saturday, December 29th, 2012
We Need Your Feedback One of the most important ways for potential sponsors to evaluate the value of a website is to read what visitors think about it. We have recently introduced a corporate sponsorship program to underwrite the on-going development of the Strengthening Brand America Project. Sponsors care about ensuring the highest quality local […]
Category Promotion | Tags:
Thursday, December 20th, 2012
This is a guest blog post by David Stephenson. I would like to thank David for taking the time to share his expertise. If you would like to author a guest blog post, simply send me an email with a short description of the topic you’d like to write about. My email address is <eburghard@mac.com>. […]
Wednesday, December 19th, 2012
Investing For Growth Instead of Spending to Cover Costs One of my passions is to help small communities think through how to create strategic plans that can ensure sustainable economic growth and prosperity. It is on of the reasons I authored the eBook entitled “Avoiding The Boom:Bust Cycle” for communities impacted by the shale energy […]
Category Shale Gas, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Monday, December 17th, 2012
How Effective Is Your State At Branding? In my last post, I talked about the 2012 Bloom Consulting Country Brand Ranking Report. This post, we turn our attention to the competition between states. Bloom Consulting has recently introduced its inaugural US State Brand Ranking Report. This Report ranks states on the basis of branding performance. The […]
Category Image, Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Sunday, December 16th, 2012
How Important Is Being Visible Online? The 2012 Bloom Consulting Country Brand Ranking Report is now available (click image). This year, Bloom Consulting has added a new feature in their algorithm that evaluates how well positioned countries are in the biggest search engines. I think this is an interesting and important development. It […]
Tuesday, December 11th, 2012
What role does union activity actually play in the site selection decision? Area Development published an article in the November 2012 issue entitled “Right-to-Work/Low-Union-Profile States: Making or Breaking a Deal” that suggested the following: “Low-Union and RTW status are important site selection factors for manufacturing companies in particular because the labor-management climate varies substantially from location […]
Category FDI, Image | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan, unionization,
Monday, December 10th, 2012
One of the biggest misconceptions is that emotion plays no role in the site selection decision. I have written on this subject previously. To Win More Deals Start With Answering The Question “Why?” Intuition The Emotion We Often Forget Features Versus Benefits What Role Does Emotion Play In The Capital Investment Decision? My experience and […]
Sunday, December 9th, 2012
How can I make a limited budget work? Reach and frequency of messaging is key to successful communication. You need to reach the right number of people often enough with your message in order to generate sufficient leads to deliver your job growth forecast. Reach Of course, in most cases to achieve your objective you […]
Monday, December 3rd, 2012
New Service Designed For You I have created an electronic newspaper that provides news from around the world on effective place branding. This is an excellent way to keep up with what is happening and to learn how other economic development professionals are using branding to make their communities more competitive for capital investment. The […]
Sunday, December 2nd, 2012
How much risk is in your community’s economic development plan? It’s that time of year when attention turns to creating a strategic plan for your community. The exercise is always challenging because forecasting job growth in an unsteady economy is like scrying with a crystal ball. Many times it takes a leap of faith. And, […]
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