Archive for January 2013

The Role of Emotion in Site Selection

Tuesday, January 29th, 2013

What Matters Most In Site Selection? If you read the reports from trade journals you are typically le to believe that the site selection decision is highly objective and fact-based. For example, AreaDevelopment magazine runs an annual survey among corporate executives to rank the factors of greatest importance in site selection. The 26th Annual Survey […]

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40 Under Forty Economic Development Professionals – Winners Announced

Monday, January 28th, 2013

40 Under Forty   The economic development profession is facing a number of significant challenges as Brand America moves from a nation centric to an interdependent global economy. This has become even more evident in the wake of the worst economic performance since the Great Depression. To effectively deal with these challenges requires the identification […]

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2012 Business Executive Survey Results – The American Dream

Sunday, January 27th, 2013

  What Do Business Executives Think About The American Dream Composite Index? We recently ran a market research survey among business executives to assess the role the American Dream Composite Index can play as a differentiator of location choices in site selection.  A total of 83 executives completed the questionnaire. From this study, it is […]

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Six Archetypes For Positioning Your Community

Tuesday, January 22nd, 2013

Archetypes are organizational constructs that help describe the underlying structure of how things work.  In marketing, the most commonly used archetypes are base on Carl Jung’s research. Dr. Jung’s 12 archetypes provide insight into the behaviors of consumers.  However, archetypes can also be used to describe strategic structures and have been a highly useful tool […]

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Six Ways To Expand Your Community’s Economic Portfolio

Monday, January 21st, 2013

  One of the challenges most EDOs face is managing their community’s economic portfolio in a way that delivers sustainable growth. Unfortunately, for the majority of communities the tendency is to either procrastinate on developing a 5 – 10 year strategic plan; or, to ignore the plan that has been developed and simply react to […]

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“Leading Up” – How To Effectively Deal With Management

Friday, January 18th, 2013

  The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. Max DePree Sometimes the best questions come when you least expect it. Recently, I was giving a talk about community branding and one of the attendees asked me – “What […]

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The Art of Lead Development

Sunday, January 13th, 2013

  One of the biggest challenges of any communication/promotion effort is to justify the investment being made. What makes it particularly difficult is the tendency to evaluate individual steps in the process rather than the process as a whole. A root cause of this behavior is that typically different departments (or people) in an Organization […]

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Do Executives Prefer Incentives or The American Dream? – Survey Results

Tuesday, January 8th, 2013

  Given a choice between an incentive package or the ability to enable their employees to better achieve the American Dream, which would business executives choose? Hopefully it is a provocative question. Many communities feel the only way they can compete for company attraction and protect against company “poaching” is to rely on competitive incentive […]

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Is Ability To Achieve The American Dream The New Goal? – Survey Results

Sunday, January 6th, 2013

Do Business Executives See A Benefit To Locating A Company In An Area With A High American Dream Composite Index? The Burghard Group recently ran a survey among CEOs to better understand the role the American Dream Index could play in site selection. The survey had 82 respondents, 44% were CEOs, 54% were senior managers […]

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Best of 2012 Report

Thursday, January 3rd, 2013

  Everybody publishes a “look back at 2012” type article at the start of a new year. At the risk of being cliché, I thought I would follow the herd and share the top 10 most read blog posts of 2012. If you haven’t read them, I hope you will. These are the posts that […]

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