2012 Business Executive Survey Results – The American Dream
What Do Business Executives Think About The American Dream Composite Index?
We recently ran a market research survey among business executives to assess the role the American Dream Composite Index can play as a differentiator of location choices in site selection. A total of 83 executives completed the questionnaire.
From this study, it is logical to infer that business executives will likely use state level American Dream Composite Index scores as one way to help them differentiate between location options in site selection.
The following links provide additional insight into what the American Dream Composite Index is and how it can be used to help guide strategic planning.
How Authentic is Brand America’s Promise?
Utilizing The American Dream Composite Index To Identify Regional Performance Gaps
Utilizing The American Dream Composite Index To Identify State Performance Gaps
SURVEY RESULTS
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