2012 Business Executive Survey Results – The American Dream

 

Ed BurghardWhat Do Business Executives Think About The American Dream Composite Index?

We recently ran a market research survey among business executives to assess the role the American Dream Composite Index can play as a differentiator of location choices in site selection.  A total of 83 executives completed the questionnaire.

From this study, it is logical to infer that business executives will likely use state level American Dream Composite Index scores as one way to help them differentiate between location options in site selection.

The following links provide additional insight into what the American Dream Composite Index is and how it can be used to help guide strategic planning.

How Authentic is Brand America’s Promise?

Time To Change The Dialogue

Utilizing The American Dream Composite Index To Identify Regional Performance Gaps

Utilizing The American Dream Composite Index To Identify State Performance Gaps

 SURVEY RESULTS

ADCI Q5

ADCI Q1

 

ADCI Q2

ADCI Q4

 

 

ADCI Q3ADCI Q6

 

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

4 Comments  |   Forward this to a friend Forward this to a friend   |   Number of emails sent: 545

Category Place Brand Building, Strategy

Bookmark and Share

You can follow any responses to this entry through the RSS 2.0 feed.

4 Responses to “2012 Business Executive Survey Results – The American Dream”




XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

By submitting a comment here you grant Strengthening Brand America a perpetual license to reproduce your words and name/web site in attribution. Inappropriate comments will be removed at admin's discretion.

SBA Blog