Archive for February 2013
Wednesday, February 27th, 2013
Pennsylvania – Stimulating Job Creation and Business Growth (PA Department of Community & Economic Development website) New York – The Center of The Global Economy (New York State Business First website) Case Study This is one in a series of case studies to illustrate how you can use the 2012 American Dream State Ranking Report data […]
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Category Measures, Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, February 26th, 2013
One of my favorite ways to look at data is by using a control chart. Typically control charts are used to evaluate data over time generated by a specific process. It is one of the Total Quality Management tools used in manufacturing to assess if a production line is in or out of control. But, […]
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Category Measures, Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, total quality, TQM, what is american dream, what is branding, what is site selection, what is the american dream. control chart,
Monday, February 25th, 2013
Indiana – Mid-Best. (Indiana Economic Development Corporation website) Michigan – Pure Michigan. (Michigan Economic Development Corporation website) Case Study This is one in a series of case studies to illustrate how you can use the 2012 American Dream State Ranking Report data to identify the comparative strengths and weaknesses of your state for use […]
16 Comments
Category Measures, Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, February 24th, 2013
“Florida – The Perfect Climate For Business.” (Perfect Climate For Business website) “North Carolina – Thrive.” (Thrive in NC website) Case Study This is one in a series of case studies to illustrate how you can use the 2012 American Dream State Ranking Report data to identify the comparative strengths and weaknesses of your […]
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Category Measures, Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Thursday, February 21st, 2013
“New Jersey. A State of Resilience.” (Choose New Jersey website) “New York – The Center of The Global Economy” (New York State Business First website) Case Study This is one in a series of case studies to illustrate how you can use the 2012 American Dream State Ranking Report data to identify the […]
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Category Measures, Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Wednesday, February 20th, 2013
Sometimes a lesson in effective branding comes along and it is hard to not take notice. Recently, two brands I love faced similar challenges and made different choices on how to respond. I believe one got it right, and one may not have. The purpose of this post is twofold. First, to illustrate that as […]
6 Comments
Category Image, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, February 19th, 2013
“California May Be Dreaming, But Texas is Working”* *Quote from Chuck Devore Case Study This is one in a series of case studies to illustrate how you can use the 2012 American Dream State Ranking Report data to identify the comparative strengths and weaknesses of your state for use in a SWOT […]
16 Comments
Category Measures, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, February 17th, 2013
The American Dream “That dream of a land in which life should be better and richer and fuller for every man, with an opportunity for each according to his ability or achievement”. James Truslow Adams,The Epic of America It is the Dream that attracts over 1 million immigrants a year to the USA. It is […]
27 Comments
Category Place Brand Building, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, February 11th, 2013
I have been asked a number of questions about the work I am doing with the Strengthening Brand America Project and the American Dream Composite Index™. Here are answers to the five questions I get asked most frequently. What is the Strengthening Brand America Project? It is a website based educational initiative […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Thursday, February 7th, 2013
Absolute wages and year-over-year growth are indicators many people look at to assess the general health of an economy. The press routinely reports the national numbers. For perspective, between 2010 and 2012, the non-inflation adjusted national wages have increased +4.7%. But the national trend is not always a valid measure of what is happening locally. […]
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Category Measures | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting, wages,
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